This blog post is referring to Madison Zapach’s blog post on McDonald’s employee programs: Creating shared values. https://blogs.ubc.ca/maddisonzapachsdomain/
I found Maddison’s blog very interesting and I was unaware that McDonalds was doing these kind of activities outside of there regular charity events. I feel that if more people where aware of these activities it could create a point of difference. This would not only create a POD for McDonalds but it would also create a very happy organizational culture.
Just like at Zappos and the article about “happy feet”, McDonalds using some of it earnings to help the younger generation get better schooling creates a happy work place to be in. This also creates a better future for the children within the work place who are helped. Making McDonalds one of the better jobs for the younger generation who fell they will not be able to go anywhere for school.
I could not agree more with Maddison’s statement about this creating shared value is much more effective, but I also feel that it is more leaning towards the competitive advantage side of the shared value. The company is only helping a small segment of there workers but in return gaining much more publicity , POD and more workers in the future. If the company where to help more if there younger generation I feel the company would be able to help create a well balanced shared value proposition.
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sources
Zapach, Maddison “McDonald’s Employee programs: Creating shared values” November, 2016 https://blogs.ubc.ca/maddisonzapachsdomain/