This blog post is in connection to Brian Clark post on content marketing.

The blog post starts off talking about the award winning movie Groundhog day and how Phil the character in the movie who gets trapped in a time-warp starts off hating the day because he keeps waking up and having to repeat the day over and over again. Then it transition into Phil’s attempts at trying to get this women Rita to the early advances in marketing.

“The word seduction can certainly have a manipulative connotation. But when you truly know your prospect, and your core values truly do align with theirs, and you truly do communicate based on their needs first, well … They get what they want, and you get what you want. That’s not manipulation; that’s just good business”

This reflects on the class topic of values. Expressing the importance it has on other people; when you have the same values as them you will be able to connect in more detail to that person. In the end it will allow you to be able to know what people want to hear and it allows you to be able to market your products to them in a way that can appeal to want your product more. You find a way in which you empower the seller to move his product to any person who shares his values.

Brian Clarks Article on Marketing reflects most heavily on Values.

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Date: February 5, 2017