Google and other Technology companies have begun to test taxi services in the air. These services would be performed in drones that have specific requirements for example the drone being tested now “Can fly a passenger who weighs less than 220 pounds for up to 23 minutes”.
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They seem to be targeting a niche market. The market for this product would be higher waged individuals looking for quick transport. The market would have troubles targeting the older generations that belong to the generation subcategories of Alders, Baby Boomers, and Generation X because these generations are less comfortable with the new advances in technology where as Generations Y, Z are more flexible with these changes. These two groups attitude toward the new product is related to their Terminal values and satisfaction and dissatisfaction. The switch from not supporting to supporting the idea of air taxi takes place between Generation X who would be unsupportive and Generation Y which would be supportive.
Generation X Terminal values rely heavily on Family and relationships, the drone alone can only hold one person so taking this transit would have very little satisfaction for Generation X because family could not exercise this together as well as no new relationship would be formed by this due to the fact the drone fries itself. Whereas Generation Y Terminal values are wealth, and equality so transit through air would bring them some satisfaction. For Generation Y to gain satisfaction through the terminal values of wealth would be achieved because to be able to use new products that have the essence of wealth would bring satisfaction. The Generation Y is classified to be high maintenance but also high performance and to satisfy their terminal value of equality if a person of the same status was to use the air transit if someone of Generation Y was unable to it would bring them to dissatisfaction, but if they used it satisfaction. With the creation of this new transport for cities I feel it would be hard for these companies to generate much profit due to the limited market they are able to target.
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