This blog is commenting on Seth’s blog post called “and when it breaks down?” it is about when company’s websites become outdated and not used; this fact is inevitable.

http://sethgodin.typepad.com/seths_blog/2016/11/and-when-it-breaks.html This is Seth’s post.

I found this post very interesting and valuable. If you look back into what we have learned in Commerce 101 I feel that it really provides you with a strong connection on how a Rita McGrath’s concept on transient advantage works. If a company does not constantly update and change their website the website will become not useful to customers and be tainted with bugs and many errors: in-return leading to website failure. If I company manages to keep their Website upto date and well organized this could give the company a competitive advantage over their fellow competitors.

I also found Seth’s first question and answer very useful, it connected to class 19 about organizational culture and human resource managers. If I customer experiences a problem with the website and there is a way for the customer to contact the company through means of an email or call center this could help to prevent website failure. Depending on this company’s management of human resources and their culture the consumer could choose to call or not to call. If the company has a good atmosphere and a well run call centre the consumer would call the company to discuss the problem. If a company does not have a well run call centre or atmosphere then perhaps the consumer would not call and the website would fail.

If a company chooses to sunset an old website I believe they should first provide a way of telling consumers on the old website that they have created a new website to prevent a loss in consumers through the transition. If the transition is done without any warning to the customers they have a potential to lose many of the customers who where dependent on there old website.

Over all I found this blog post from Seth very useful for connecting business problems in the real world to what we have been provided and learned in the Commerce 101.

Word count: 370

Sources

Godin, Seth blog  http://sethgodin.typepad.com/

Godin, Seth “and when it breaks?” November, 2016 http://sethgodin.typepad.com/seths_blog/2016/11/and-when-it-breaks.html