User-Centered Design

ABC Nightline – IDEO Shopping Cart – YouTube

Thought I would share this 8 minute documentary with the class as it succinctly captures the essence of user-centered design and design thinking.

It is an old (but gold) video from a 1999 episode of ABC Nightline that showcases David Kelly, a Stanford professor and founder of a design company called IDEO. I first watched this video during a marketing class at UBC, but have revisited it several times since. Enjoy!


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One response to “User-Centered Design”

  1. alexis reeves

    Thanks for sharing Aaron! It was interesting to see the process they used for research and design to meet the needs/desires of consumers. I would also love a shopping cart with a scanner on it to check prices!


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