{"id":1144,"date":"2020-09-29T18:31:34","date_gmt":"2020-09-30T01:31:34","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522\/?p=1144"},"modified":"2020-09-30T08:01:25","modified_gmt":"2020-09-30T15:01:25","slug":"severin-hacker-duolingo","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522\/2020\/09\/29\/severin-hacker-duolingo\/","title":{"rendered":"Severin Hacker-Duolingo"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Duolingo FREE Learning app; Total funding $138.3 mm AND $86+ mm revenue<\/h1>\n\n\n\n<p>Originally Posted By&nbsp;<a href=\"https:\/\/virtual.educ.ubc.ca\/wp\/etec522\/author\/anouk-tenten\/\">anouk tenten<\/a>&nbsp;on January 31, 2020<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/virtual.educ.ubc.ca\/wp\/etec522\/wp-content\/blogs.dir\/1974\/files\/sites\/1974\/2020\/01\/Severin-Hacker-300x300.jpg\" alt=\"\" class=\"wp-image-49361\" \/><\/figure>\n\n\n\n<p>Duolingo \u2013 how a FREE Learning app; can achieve Total funding $138.3 mm AND have a revenue of $86+ mm.<\/p>\n\n\n\n<p><strong>Enterprise name:<\/strong>&nbsp;Duolingo<\/p>\n\n\n\n<p><strong>Since:<\/strong>&nbsp;2009<\/p>\n\n\n\n<p><strong>Owner and CTO<\/strong>: Severin Hacker<\/p>\n\n\n\n<p>Duolingo is an American platform that includes a language-learning website and mobile app, as well as a digital language-proficiency assessment exam. The company uses the&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Freemium\">freemium<\/a>&nbsp;model; the app and the website are accessible without charge, although Duolingo also offers a premium service for a fee.<\/p>\n\n\n\n<p>As of November&nbsp;2019 the language-learning website and app offer 94 different language courses in 23 languages. The app has over 300 million registered users across the world.<\/p>\n\n\n\n<p><strong>Business model:<\/strong><\/p>\n\n\n\n<p>Most language-learning features in Duolingo are free of charge, but it uses periodic advertising in both its mobile and web browser applications,which users can remove by paying a subscription fee. This feature, which is named \u2018Duolingo Plus\u2019, includes benefits such as having unlimited hearts and being able to skip levels. It originally employed a&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Crowdsourcing\">crowd sourced<\/a>&nbsp;business model, where the content came from organizations that paid Duolingo to translate it.<\/p>\n\n\n\n<p><strong>Ambition and Motivation:<\/strong><\/p>\n\n\n\n<p>Initially, Hacker and his former graduate advisor, Luis von Ahn, wanted to develop an application that could translate internet sites, so that they would be accessible for non-English speakers. They felt that automated translation software wasn\u2019t as effective as using the skills and knowledge of bilingual speakers.<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Severin_Hacker#cite_note-mash-9\">[9]<\/a><\/sup>&nbsp;During Hacker\u2019s doctoral studies, Duolingo became a by-product of this idea, or \u201chappy mistake.\u201d<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Severin_Hacker#cite_note-10\">[10]<\/a><\/sup>&nbsp;Hacker\u2019s goal for Duolingo was to make it \u201c100% free\u201d so the most disadvantaged person with an internet connection would still have access to it.<\/p>\n\n\n\n<p><strong>History and growth:<\/strong><\/p>\n\n\n\n<p>The project was started at the end of 2009 in by&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Carnegie_Mellon_University\">Carnegie Mellon University<\/a>&nbsp;professor&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Luis_von_Ahn\">Luis von Ahn<\/a>&nbsp;(creator of&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/ReCAPTCHA\">reCAPTCHA<\/a>) and his graduate student&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Severin_Hacker\">Severin Hacker<\/a>, and then developed along with Antonio Navas, Vicki Cheung, Marcel Uekermann, Brendan Meeder, Hector Villafuerte, and Jose Fuentes.<\/p>\n\n\n\n<p>On October 19, 2011, during in its \u201cEarly Stage Venture\u201d stage Duolingo raised $3.3 million from a Series A first-round of funding, led by&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Union_Square_Ventures\">Union Square Ventures,<\/a>&nbsp;with participation from author&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Tim_Ferriss\">Tim Ferriss<\/a>&nbsp;and actor&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Ashton_Kutcher\">Ashton Kutcher<\/a>\u2018s firm,&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/A-Grade_Investments\">A-Grade Investments.<\/a><\/p>\n\n\n\n<p>Duolingo launched into&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Private_beta\">private beta<\/a>&nbsp;a month later on November 30, 2011, and accumulated a waiting list of more than 300,000 users. On June 19, 2012, Duolingo later launched for the general public.<\/p>\n\n\n\n<p>On September 17, 2012, while still in its \u201cEarly Stage Venture\u201d stage, Duolingo raised $15 million from a Series B second-round of funding led by&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/New_Enterprise_Associates\">New Enterprise Associates<\/a>, with participation from&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Union_Square_Ventures\">Union Square Ventures<\/a>&nbsp;bringing Duolingo\u2019s total funding to $18.3 million.<\/p>\n\n\n\n<p>On February 18, 2014, Duolingo entered its \u201cLate Stage Venture\u201d stage, and raised $20 million from a Series C third-round of funding. It was reported Duolingo had about 25 million registered users, 12.5 million active users, and 34 employees.<\/p>\n\n\n\n<p>On June 10, 2015, Duolingo raised $45 million from a Series D fourth-round of funding led by&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/CapitalG\">Google Capital<\/a>, bringing its total funding to $83.3 million, a valuation of $470 million, as well as passing 100 million users \u2013 In April 2016 it was reported that Duolingo had 17 million monthly users.<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Duolingo#cite_note-36\">[36]<\/a><\/sup><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Duolingo#cite_note-37\">[37]<\/a><\/sup><\/p>\n\n\n\n<p>On July 25, 2017, that Duolingo raised $25 million from a Series E fifth-round of investment from&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Drive_Capital\">Drive Capital<\/a>, bringing its total funding to $108.3 million, a valuation of $700 million, as well as passing 200 million users and having 25 million monthly users<\/p>\n\n\n\n<p>On December 4, 2019, it was announced that Duolingo raised $30 million in a series F sixth-round of investment from&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Alphabet_Inc.\">Alphabet<\/a>\u2019s investment company&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/CapitalG\">CapitalG<\/a>, bringing a total funding of $138.3 million, a valuation of $1.5 billion, reporting 30 million monthly active learners. Duolingo will use the funds on developing new products and expanding its team.<\/p>\n\n\n\n<p><strong>Duolingo had a revenue of $1 million in 2016, $13 million in 2017,<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Duolingo#cite_note-52\">[52]<\/a><\/sup>&nbsp;$36 million in 2018,<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Duolingo#cite_note-53\">[53]<\/a><\/sup>&nbsp;and is projected to hit $86 million in 2019.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duolingo FREE Learning app; Total funding $138.3 mm AND $86+ mm revenue Originally Posted By&nbsp;anouk tenten&nbsp;on January 31, 2020 Duolingo \u2013 how a FREE Learning&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blogs.ubc.ca\/etec522\/2020\/09\/29\/severin-hacker-duolingo\/\">Read more<span class=\"screen-reader-text\">Severin Hacker-Duolingo<\/span><\/a><\/div>\n","protected":false},"author":71781,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1144","post","type-post","status-publish","format-standard","hentry","category-founders-parade","entry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/1144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/users\/71781"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/comments?post=1144"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/1144\/revisions"}],"predecessor-version":[{"id":1228,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/1144\/revisions\/1228"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/media?parent=1144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/categories?post=1144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/tags?post=1144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}