{"id":1256,"date":"2020-10-01T10:20:48","date_gmt":"2020-10-01T17:20:48","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522\/?p=1256"},"modified":"2020-10-04T12:58:06","modified_gmt":"2020-10-04T19:58:06","slug":"benny-arbel-co-founder-ceo-of-bookful","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522\/2020\/10\/01\/benny-arbel-co-founder-ceo-of-bookful\/","title":{"rendered":"Benny Arbel &#8211; Co-Founder &amp; CEO of Bookful"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Founder<\/strong>s:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Effi Wizen, Co-Founder &amp; CCO<\/li><li>DANA PORTER RUBINSHTEIN, Co-Founder &amp; CMO<\/li><li>Benny Arbel, Co-Founder &amp; CEO<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"438\" src=\"https:\/\/blogs.ubc.ca\/etec522\/files\/2020\/10\/image.png\" alt=\"\" class=\"wp-image-1258\" srcset=\"https:\/\/blogs.ubc.ca\/etec522\/files\/2020\/10\/image.png 546w, https:\/\/blogs.ubc.ca\/etec522\/files\/2020\/10\/image-300x241.png 300w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/publishingperspectives.com\/wp-content\/uploads\/2018\/11\/710-Potter-Inception-Bookful-1-2-ftw.jpg\" alt=\"Inception Introduces Bookful, an AR Platform Licensing PRH Brands\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bookful is a magical, playful universe for book lovers that uses augmented reality to bring books to life. The app merges the digital and the physical worlds to create an interactive reading experience that instills in children a passion for books. It is an incredibly powerful reading tool that helps children better understand book content and even provides information that extends beyond the pages of the book. It engages visual, auditory and kinesthetic learners alike by enhancing a book\u2019s interactivity and generating additional stimuli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bookful is brought to you by Inception,&nbsp;a leading next-generation immersive (VR\/AR) content network, combining unique proprietary technology, a best-in-class creative studio, and a cross-platform destination app. Inception has received a strategic investment from RTL Group and is the VR\/AR arm of the Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inception launched in October 2016, and has VR apps for Oculus Rift, Samsung Gear, iOS, Android, Google Daydream, HTC Vive, and Microsoft MR, with Sony PS coming soon. It has over 1 million downloads and a vibrant community of active daily users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Founder Bio<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benny Arbel<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Serial tech entrepreneur<\/li><li>Digital marketing expert<\/li><li>Former CEO of MyThings &amp; Comverse mobile content division<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I really enjoy this app because it&#8217;s so interactive and kids get so excited and interested in the book when they read it through the Bookful APP. You can flip through the pages and objects on the page pops up in 3D or AR mode. The description of the Bookful app above is from their official website: https:\/\/bookful.app\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founders: Effi Wizen, Co-Founder &amp; CCO DANA PORTER RUBINSHTEIN, Co-Founder &amp; CMO Benny Arbel, Co-Founder &amp; CEO Bookful is a magical, playful universe for book&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blogs.ubc.ca\/etec522\/2020\/10\/01\/benny-arbel-co-founder-ceo-of-bookful\/\">Read more<span class=\"screen-reader-text\">Benny Arbel &#8211; Co-Founder &amp; CEO of Bookful<\/span><\/a><\/div>\n","protected":false},"author":74162,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1256","post","type-post","status-publish","format-standard","hentry","category-founders-parade","entry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/1256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/users\/74162"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/comments?post=1256"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/1256\/revisions"}],"predecessor-version":[{"id":1259,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/1256\/revisions\/1259"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/media?parent=1256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/categories?post=1256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/tags?post=1256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}