{"id":2691,"date":"2021-06-06T13:21:48","date_gmt":"2021-06-06T20:21:48","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522\/?p=2691"},"modified":"2021-06-06T15:42:25","modified_gmt":"2021-06-06T22:42:25","slug":"duolingo-free-language-learning-app","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522\/2021\/06\/06\/duolingo-free-language-learning-app\/","title":{"rendered":"Duolingo, FREE Language Learning App"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&nbsp;Originally posted by <a href=\"https:\/\/virtual.educ.ubc.ca\/wp\/etec522\/author\/anouk-tenten\/\">anouk tenten<\/a> on January 31, 2020. Now updated with changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enterprise name:<\/strong>&nbsp;Duolingo (founded in 2011)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co-owner and CTO<\/strong>: Severin Hacker (photograph)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duolingo is a company that offers a language education platform that suggests lessons in a number of languages. In addition, it&nbsp; provides &#8220;Duolingo for Schools&#8221; with features designed to allow teachers to track their students. The learning platform includes a language-learning website and mobile app, as well as a digital language-proficiency assessment exam. The company uses the&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Freemium\">freemium<\/a>&nbsp;model; the app and the website are accessible without charge, although Duolingo also offers a premium service for a fee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As of March&nbsp;2021, the&nbsp;language-learning website and app offers 106&nbsp;different language&nbsp;courses in 38&nbsp;languages.&nbsp;The app has over 300 million registered users across the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Business model:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most language-learning features in Duolingo are free of charge, but it uses periodic advertising in both its mobile and web browser applications, which users can remove by paying a subscription fee. This feature, which is named \u2018Duolingo Plus\u2019, includes benefits such as having unlimited hearts and being able to skip levels. It originally employed a&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Crowdsourcing\">crowd sourced<\/a>&nbsp;business model, where the content came from organizations that paid Duolingo to translate it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ambition and Experience:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Initially, Hacker and his former graduate advisor, Luis von Ahn, wanted to develop an application that could translate internet sites, so that they would be accessible for non-English speakers. They felt that automated translation software wasn\u2019t as effective as using the skills and knowledge of bilingual speakers.<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Severin_Hacker#cite_note-mash-9\">[9]<\/a><\/sup>&nbsp;During Hacker\u2019s doctoral studies, Duolingo became a by-product of this idea, or \u201chappy mistake.\u201d<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Severin_Hacker#cite_note-10\">[10]<\/a><\/sup>&nbsp;Hacker\u2019s goal for Duolingo was to make it \u201c100% free\u201d so the most disadvantaged person with an internet connection would still have access to it. Hacker completed his Ph.D. in Computer Science at Carnegie Mellon University, where he researched large scale human computation. He is also a recipient of the 2014 MIT Technology Review TR35 award.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>People: <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.crunchbase.com\/organization\/duolingo\">Duolingo<\/a>&nbsp;has&nbsp;<a href=\"https:\/\/www.crunchbase.com\/search\/jobs\/field\/organizations\/num_current_advisor_positions\/duolingo\">7<\/a>&nbsp;board members and advisors, including&nbsp;<a href=\"https:\/\/www.crunchbase.com\/person\/brad-burnham\">Brad Burnham<\/a>. The employees collectively consists of a wide range of expertise from , coming from over 30 countries and speaking more than 30 languages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>History and growth:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project was started at the end of 2009 in by&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Carnegie_Mellon_University\">Carnegie Mellon University<\/a>&nbsp;professor&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Luis_von_Ahn\">Luis von Ahn<\/a>&nbsp;(creator of&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/ReCAPTCHA\">reCAPTCHA<\/a>) and his graduate student&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Severin_Hacker\">Severin Hacker<\/a>, and then developed along with Antonio Navas, Vicki Cheung, Marcel Uekermann, Brendan Meeder, Hector Villafuerte, and Jose Fuentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On October 19, 2011, during in its \u201cEarly Stage Venture\u201d stage Duolingo raised $3.3 million from a Series A first-round of funding, led by&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Union_Square_Ventures\">Union Square Ventures,<\/a>&nbsp;with participation from author&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Tim_Ferriss\">Tim Ferriss<\/a>&nbsp;and actor&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Ashton_Kutcher\">Ashton Kutcher<\/a>\u2018s firm,&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/A-Grade_Investments\">A-Grade Investments.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duolingo launched into&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Private_beta\">private beta<\/a>&nbsp;a month later on November 30, 2011, and accumulated a waiting list of more than 300,000 users. On June 19, 2012, Duolingo later launched for the general public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On September 17, 2012, while still in its \u201cEarly Stage Venture\u201d stage, Duolingo raised $15 million from a Series B second-round of funding led by&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/New_Enterprise_Associates\">New Enterprise Associates<\/a>, with participation from&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Union_Square_Ventures\">Union Square Ventures<\/a>&nbsp;bringing Duolingo\u2019s total funding to $18.3 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On February 18, 2014, Duolingo entered its \u201cLate Stage Venture\u201d stage, and raised $20 million from a Series C third-round of funding. It was reported Duolingo had about 25 million registered users, 12.5 million active users, and 34 employees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On June 10, 2015, Duolingo raised $45 million from a Series D fourth-round of funding led by&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/CapitalG\">Google Capital<\/a>, bringing its total funding to $83.3 million, a valuation of $470 million, as well as passing 100 million users \u2013 In April 2016 it was reported that Duolingo had 17 million monthly users.<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Duolingo#cite_note-36\">[36]<\/a><\/sup><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Duolingo#cite_note-37\">[37]<\/a><\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On July 25, 2017, that Duolingo raised $25 million from a Series E fifth-round of investment from&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Drive_Capital\">Drive Capital<\/a>, bringing its total funding to $108.3 million, a valuation of $700 million, as well as passing 200 million users and having 25 million monthly users<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On December 4, 2019, it was announced that Duolingo raised $30 million in a series F sixth-round of investment from&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Alphabet_Inc.\">Alphabet<\/a>\u2019s investment company&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/CapitalG\">CapitalG<\/a>, bringing a total funding of $138.3 million, a valuation of $1.5 billion, reporting 30 million monthly active learners. Duolingo will use the funds on developing new products and expanding its team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Duolingo had a revenue of $1 million in 2016, $13 million in 2017,<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Duolingo#cite_note-52\">[52]<\/a><\/sup>&nbsp;$36 million in 2018,<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Duolingo#cite_note-53\">[53]<\/a><\/sup>&nbsp;and $180 million in 2020.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have used Duolingo personally for learning French, and I have found it useful in reinforcing reading, listening, and speaking skills. Although it is not comparable to taking an in-class course, I have found it to be tremendously useful in learning in bite sizes on the go and have made some considerable improvement in grammar and sentence structure. The instant feedback is a key piece in the experience for me and the gamification of the learning experience motivates me to continue progressing in their curriculum. I also know of many French teachers who have used Duolingo as a part of their teaching practice due to its benefit of providing personalized learning for each student.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Originally posted by anouk tenten on January 31, 2020. Now updated with changes. Enterprise name:&nbsp;Duolingo (founded in 2011) Co-owner and CTO: Severin Hacker (photograph) Duolingo&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blogs.ubc.ca\/etec522\/2021\/06\/06\/duolingo-free-language-learning-app\/\">Read more<span class=\"screen-reader-text\">Duolingo, FREE Language Learning App<\/span><\/a><\/div>\n","protected":false},"author":39315,"featured_media":2708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founders-parade","entry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/2691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/users\/39315"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/comments?post=2691"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/2691\/revisions"}],"predecessor-version":[{"id":2712,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/2691\/revisions\/2712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/media\/2708"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/media?parent=2691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/categories?post=2691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/tags?post=2691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}