{"id":3619,"date":"2022-01-25T22:50:54","date_gmt":"2022-01-26T05:50:54","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522\/?p=3619"},"modified":"2022-01-25T23:00:22","modified_gmt":"2022-01-26T06:00:22","slug":"one-hot-minute-the-2ps-to-remember-product-and-pitch","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522\/2022\/01\/25\/one-hot-minute-the-2ps-to-remember-product-and-pitch\/","title":{"rendered":"One hot minute: The 2P&#8217;s to remember: Product and Pitch"},"content":{"rendered":"\n<p>So say you&#8217;re planning to sell a product and need to quickly come up with an 1 minute elevator pitch to boost interest. On paper this sounds like a difficult task but as a starting point, it&#8217;s good to think around the concept of <strong>product<\/strong> and <strong>pitch<\/strong> as an initial selling point.<\/p>\n\n\n\n<p>In the video example which I&#8217;ve included, here are some comments on what was done well for <strong>Product<\/strong>: <strong>(i)<\/strong> mentioned social enterprise and corporate social responsibility\/product is being sold not just for profit but also for a charity cause <strong>(ii)<\/strong> mandatory to mention and include PRICE when you pitch your product <strong>(iii)<\/strong> packaging\/needs to stand out and differentiate itself from other competitors  <\/p>\n\n\n\n<p><strong>Pitch<\/strong>: <strong>(i)<\/strong> how the product will be distributed\/retail channels\/internet shop <strong>(ii)<\/strong> who your customer focus &amp; target demographic is\/are <strong>(iii)<\/strong> sales volume are also important as it provides investors an idea of how much you&#8217;ve sold (eg: $20,000 vs $200,000 sold makes a difference in terms of value generated) <strong>(iv)<\/strong> PASSION for the pitch and idea you&#8217;re selling <strong>(v)<\/strong> WHY would the customer be interested in your product? <strong>(vi)<\/strong> most importantly: how will you make money\/business model<\/p>\n\n\n\n<p>Imagine you hear the exact same pitch for body butter, would her pitch capture your interest in buying the product? <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/qI6g8_I_6ks?t=53\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So say you&#8217;re planning to sell a product and need to quickly come up with an 1 minute elevator pitch to boost interest. On paper&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blogs.ubc.ca\/etec522\/2022\/01\/25\/one-hot-minute-the-2ps-to-remember-product-and-pitch\/\">Read more<span class=\"screen-reader-text\">One hot minute: The 2P&#8217;s to remember: Product and Pitch<\/span><\/a><\/div>\n","protected":false},"author":85677,"featured_media":3622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pitch-pool","entry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/3619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/users\/85677"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/comments?post=3619"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/3619\/revisions"}],"predecessor-version":[{"id":3621,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/posts\/3619\/revisions\/3621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/media\/3622"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/media?parent=3619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/categories?post=3619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522\/wp-json\/wp\/v2\/tags?post=3619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}