{"id":1967,"date":"2009-09-15T10:27:24","date_gmt":"2009-09-15T18:27:24","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522sept09\/?p=1967"},"modified":"2009-09-15T10:27:24","modified_gmt":"2009-09-15T18:27:24","slug":"recombo-2005","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept09\/2009\/09\/15\/recombo-2005\/","title":{"rendered":"Recombo 2005"},"content":{"rendered":"<p>Brad McFee tries to make a compelling case for his company.\u00a0 They seem to have gone through early growing pains about how to position themselves as a product or service company. He talks about a year of transition.\u00a0 They seem to have a product which up until recently was not being purchased \u201coff the rack\u201d but is now being better represented to customers.\u00a0 I would like to see more discussion of this boxed product and what they think it\u2019s potential is as it stands, without customization.\u00a0 It sounds as if Mind Leaders got a customized product. How much in sales have been attributed to their boxed software?<\/p>\n<p>Mr. McFee proudly discusses their new, large partner \u2013 Lighthouse Publishing.\u00a0 He seems very optimistic that they will share their 700+ customer base with them.\u00a0 He is perhaps a bit too optimistic.\u00a0 Will Lighthouse risk losing a customer of their own for a small incentive?\u00a0 I worry that he underestimates the corporate change the doubling of a small workforce can bring.\u00a0 An expansion from 12 to 22 in a few weeks is extremely rapid and it will not be seamless.\u00a0 As the number of staff doubles there will be a friendly period where everyone sizes each other up followed by internal re-positioning struggle as old and new employees \u2018stake their claim\u2019 to areas of the business they deem important.\u00a0 Hopefully, their HR department is adept at interviewing for \u2018fit\u2019 as well as qualifications.<\/p>\n<p>Innovation in b2b programming is fleeting.\u00a0 Unless Recombo can get a boxed product out which fits a needed business solution they will be customizing to prove the product works but not really producing a product that has a high enough sales potential.\u00a0 Very quickly someone else can (and will) customize a single solution for each of the larger customers leaving the market shallow.\u00a0 India and China are producing a generation of very savvy programmers who will be cutting into Recombo\u2019s market with one off, customized solutions for less.<\/p>\n<p>If\u00a0 Recombo could show me a large customer base to sell boxed software into and could show me it would need little or no customization then I might consider investing.\u00a0 I would have to make sure my exit strategy matched theirs or there may be issues about when to sell the company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brad McFee tries to make a compelling case for his company.\u00a0 They seem to have gone through early growing pains about how to position themselves as a product or service company. He talks about a year of transition.\u00a0 They seem to have a product which up until recently was not being purchased \u201coff the rack\u201d [&hellip;]<\/p>\n","protected":false},"author":887,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[5181,409,463],"class_list":["post-1967","post","type-post","status-publish","format-standard","hentry","category-mod02business-bootcamp","tag-hann","tag-m2","tag-recombo"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/1967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/users\/887"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/comments?post=1967"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/1967\/revisions"}],"predecessor-version":[{"id":1968,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/1967\/revisions\/1968"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/media?parent=1967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/categories?post=1967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/tags?post=1967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}