Ingenia Training is a boutique consulting firm that provides training and educational services.<\/p>\n
CEO Credibility<\/strong><\/p>\n The CEO for Ingenia clearly explains the identified challenges or obstacles, but has a clear vision of how to resolve them if encountered. I found interesting the fact that the CEO does not \u201chide\u201d or diminish the obstacles of the market, rather she presents alternatives and solutions for them.<\/p>\n Management Team<\/strong><\/p>\n The CEO does mention that Ingenia is integrated by a group of professionals with postgraduate degrees (most with masters and a couple with Ph D\u2019s) with enough expertise to solve problems and propose solutions. The CEO uses the terms \u201cyoung\u201d and \u201cstrong\u201d to define the company.<\/p>\n \u00a0Business Model<\/strong><\/p>\n Ingenia has \u201cdone their homework\u201d; they\u2019ve visited Vietnam (their target market) and have apparently done research on population tendencies and educational habits.<\/p>\n Although they do present some arguments and relevant information from their market, the fact that they\u2019ve visited the country only a couple of times is somewhat\u00a0 surprising- especially if their intention is to offer a service oriented towards education and training.<\/p>\n Competitive Products<\/strong><\/p>\n The pitch for Ingenia does present a realistic market size- they initially intend to start off with Vietnam and continue with the rest of Asia. The selling price does not seem too high, BUT the expected return is somewhat low (around 25%) and they do specify that there are already a couple of companies (Japanese) that offer training services in Vietnam.<\/p>\n \u00a0Market Readiness<\/strong><\/p>\n They do not specify a certain time lapse to get their company on and about in Vietnam, but they do specify a 15 month period of market development trips.<\/p>\n Considering the market competitors and the difference in cultures, I think the path to Ingenia\u2019s success is difficult and critical if they do not submerge in the culture to understand how and what might work.<\/p>\n \u00a0Technical Innovation<\/strong><\/p>\n Ingenia does have an \u201cedge\u201d, they\u2019re discovering a new market, but they don\u2019t necessarily offer a new product for the market\u2026 they\u2019re offering a new way to provide a service.<\/p>\n \u00a0Exit Strategy<\/strong><\/p>\n They do have a vision of where they\u2019d like to be, but the path to reach that goal is somewhat unclear.<\/p>\n \u00a0Overall Investment Status<\/strong><\/p>\n As an EVA, I would currently not risk my investment capital in Ingenia. I would need to see proof that they know their targeted market well and that they\u2019ve firmly established connections or relations to advance to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":" Ingenia Training is a boutique consulting firm that provides training and educational services. CEO Credibility The CEO for Ingenia clearly explains the identified challenges or obstacles, but has a clear vision of how to resolve them if encountered. I found interesting the fact that the CEO does not \u201chide\u201d or diminish the obstacles of the […]<\/p>\n","protected":false},"author":937,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-2014","post","type-post","status-publish","format-standard","hentry","category-mod02business-bootcamp"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/users\/937"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/comments?post=2014"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2014\/revisions"}],"predecessor-version":[{"id":2015,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2014\/revisions\/2015"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/media?parent=2014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/categories?post=2014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/tags?post=2014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}