{"id":2156,"date":"2009-09-18T23:50:58","date_gmt":"2009-09-19T07:50:58","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522sept09\/?p=2156"},"modified":"2009-09-18T23:53:41","modified_gmt":"2009-09-19T07:53:41","slug":"ernies-royal-roads-university-pitch-analysis","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept09\/2009\/09\/18\/ernies-royal-roads-university-pitch-analysis\/","title":{"rendered":"Ernie&#8217;s Royal Roads University Pitch Analysis"},"content":{"rendered":"<p>Ok, here&#8217;s my first pitch analysis.\u00a0 Next one to come later.<\/p>\n<p><span style=\"text-decoration: underline\"><strong>Royal Roads University Pitch<\/strong><\/span><\/p>\n<ul>\n<li><strong><em>CEO Credibility \u2013 Does this      person exude capability and convey confidence that they will achieve      success against all obstacles?<\/em><\/strong>\n<ul>\n<li>Based on the pitch       presentation, Burgess does seem to have done her research and has a good       working knowledge of the university.\u00a0       She provides a confident, enthusiastic pitch, but to me, this       appears to be due to her charisma rather than track record.\u00a0 She does not present anything at all       about her credentials or personal background that would help further sell       her pitch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Management Team \u2013 Have they      assembled a stellar team along with the other human and material resources      required for success<\/em><\/strong>\n<ul>\n<li>There is no mention of       a management team or who may be involved in instituting such a       program.\u00a0 I\u2019m assuming there would       be some faculty members or key people at RRU on board already.\u00a0 This can\u2019t be a solo effort, can       it???\u00a0 If so, forget it!\u00a0 Establishing the management team       clearly is needed in this pitch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Business Model \u2013 Is this      feasible? \u2013 have they done their homework? \u2013 are their arguments and      information accurate and compelling?<\/em><\/strong>\n<ul>\n<li>Burgess seems to provide       good information on opencourseware, including some history, current       opencourseware consortium, and how RRU fits in the market (benefiting and       altruistic relations).\u00a0 She has       done her research based on a model of opencourseware from MIT, a much       larger school.<\/li>\n<li>Importantly, Burgess       seems to suggest having opencourseware available to prospective students       would help attract more tuition paying students to the school.\u00a0 However, is there a guarantee that this       would happen?\u00a0 What is the cost of       marketing this free, opencourseware?\u00a0       Is there a guarantee that the university will be able to recover       its marketing costs over time?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Competitive Products \u2013 What      is a realistic market size, market share and selling price that these      products or services can capture in a very competitive world?<\/em><\/strong>\n<ul>\n<li>In following the       footsteps of the much larger school, MIT, RRU would be in competition       with MIT\u2019s reputation, established program, and larger financial budget.\u00a0 Burgess mentioned that there were over       200+ institutions involved in an opencourseware consortium so there must       be many other universities that would be in competition with RRU.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Market Readiness \u2013 How long      and difficult is their critical path to success?<\/em><\/strong>\n<ul>\n<li>There does not appear       to be any timeline provided for this venture.\u00a0 How long will it take before the       university sees a profit from attracting paying students to RRU by       marketing their opencourseware?<\/li>\n<li>There does not appear       to be a market analysis performed to show the demand for opencourseware       among prospective students.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Technical Innovation \u2013 Do      they have an edge, and can they keep it?<\/em><\/strong>\n<ul>\n<li>To me, what Burgess is       pitching appears to be something that other universities are already       doing.\u00a0 There isn\u2019t anything that       sticks out that is different than what is already being done by RRU\u2019s       potential competitors.\u00a0 This plan       is obviously taking after MIT\u2019s model.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><em><strong>Exit Strategy \u2013 Do they      really know what success looks like \u2013 is their destination clear<\/strong><\/em>\n<ul>\n<li>It appears that       success would be measured based on attracting paying students to RRU as       well as more experienced faculty.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Overall Investment Status \u2013      Am I going to risk my investment capital on this proposition?<\/em><\/strong>\n<ul>\n<li>Though the       presentation was well-prepared, it seemed somewhat \u2018amateurish\u2019 to       me.\u00a0 The video was filled cheesy       text messages inserted on top of still-framed pictures of the       university.\u00a0 Between still-frames       was low-quality, handy-cam video clips of Burgess providing some       commentary.\u00a0 Though the information       presented was fairly good, I thought the low-quality, amateur-style video       detracted from a \u2018professional\u2019 pitch.\u00a0       As an EVA, I\u2019m not sure I would entrust my money into what may       seem like an amateur venturist.<\/li>\n<li>Furthermore, I think       more market analysis needs to be done and presented to demonstrate that       there is demand for opencourseware.\u00a0       Burgess needs to provide more persuasive evidence showing how the university       stands to gain financially, not just in reputation, and how long it will       take to recoup marketing costs.\u00a0       After all, if this venture is a money losing one, then there is no       way the university should go for it.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div id=\"_mcePaste\" style=\"overflow: hidden;width: 1px;height: 1px\"><!--[if gte mso 9]&gt;  Normal 0       MicrosoftInternetExplorer4  &lt;![endif]--><!--  \/* Style Definitions *\/  p.MsoNormal, li.MsoNormal, div.MsoNormal \t{mso-style-parent:\"\"; \tmargin:0in; \tmargin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:12.0pt; \tfont-family:\"Times New Roman\"; \tmso-fareast-font-family:\"Times New Roman\"; \tmso-fareast-language:EN-US;} @page Section1 \t{size:8.5in 11.0in; \tmargin:1.0in 1.25in 1.0in 1.25in; \tmso-header-margin:.5in; \tmso-footer-margin:.5in; \tmso-paper-source:0;} div.Section1 \t{page:Section1;}  \/* List Definitions *\/  @list l0 \t{mso-list-id:25255606; \tmso-list-template-ids:1199835946;} @list l0:level1 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:.5in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l0:level2 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:1.0in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l1 \t{mso-list-id:434134211; \tmso-list-template-ids:-274403424;} @list l1:level1 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:.5in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l1:level2 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:1.0in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l2 \t{mso-list-id:563955715; \tmso-list-template-ids:-1695910064;} @list l2:level1 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:.5in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l2:level2 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:1.0in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l3 \t{mso-list-id:890729438; \tmso-list-template-ids:-1065611322;} @list l3:level1 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:.5in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l3:level2 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:1.0in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l4 \t{mso-list-id:1110969981; \tmso-list-template-ids:-77575324;} @list l4:level1 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:.5in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l4:level2 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:1.0in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l5 \t{mso-list-id:1485583256; \tmso-list-template-ids:769529696;} @list l5:level1 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:.5in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l5:level2 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:1.0in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l6 \t{mso-list-id:1525706410; \tmso-list-template-ids:-1668241004;} @list l6:level1 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:.5in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l6:level2 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:1.0in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l7 \t{mso-list-id:1745178833; \tmso-list-template-ids:1821777548;} @list l7:level1 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:.5in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} @list l7:level2 \t{mso-level-number-format:bullet; \tmso-level-text:\uf0b7; \tmso-level-tab-stop:1.0in; \tmso-level-number-position:left; \ttext-indent:-.25in; \tmso-ansi-font-size:10.0pt; \tfont-family:Symbol;} ol \t{margin-bottom:0in;} ul \t{margin-bottom:0in;} --><!--[if gte mso 10]&gt; &lt;!   \/* Style Definitions *\/  table.MsoNormalTable \t{mso-style-name:&quot;Table Normal&quot;; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-parent:&quot;&quot;; \tmso-padding-alt:0in 5.4pt 0in 5.4pt; \tmso-para-margin:0in; \tmso-para-margin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:10.0pt; \tfont-family:&quot;Times New Roman&quot;;} --> <!--[endif]--><\/p>\n<p class=\"MsoNormal\"><strong><em>Ernie\u2019s Royal Roads University Pitch Analysis<\/em><\/strong><\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\">CEO Credibility \u2013 Does this      person exude capability and convey confidence that they will achieve      success against all obstacles?\n<ul type=\"disc\">\n<li class=\"MsoNormal\">Based on the pitch       presentation, Burgess does seem to have done her research and has a good       working knowledge of the university.<span> <\/span>She provides a confident, enthusiastic pitch, but to me, this       appears to be due to her charisma rather than track record.<span> <\/span>She does not present anything at all       about her credentials or personal background that would help further sell       her pitch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li class=\"MsoNormal\">Management Team \u2013 Have they      assembled a stellar team along with the other human and material resources      required for success\n<ul type=\"disc\">\n<li class=\"MsoNormal\">There is no mention of       a management team or who may be involved in instituting such a       program.<span> <\/span>I\u2019m assuming there would       be some faculty members or key people at RRU on board already.<span> <\/span>This can\u2019t be a solo effort, can       it???<span> <\/span>If so, forget it!<span> <\/span>Establishing the management team       clearly is needed in this pitch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li class=\"MsoNormal\">Business Model \u2013 Is this      feasible? \u2013 have they done their homework? \u2013 are their arguments and      information accurate and compelling?\n<ul type=\"disc\">\n<li class=\"MsoNormal\">Burgess seems to provide       good information on opencourseware, including some history, current       opencourseware consortium, and how RRU fits in the market (benefiting and       altruistic relations).<span> <\/span>She has       done her research based on a model of opencourseware from MIT, a much       larger school.<\/li>\n<li class=\"MsoNormal\">Importantly, Burgess       seems to suggest having opencourseware available to prospective students       would help attract more tuition paying students to the school.<span> <\/span>However, is there a guarantee that this       would happen?<span> <\/span>What is the cost of       marketing this free, opencourseware?<span> <\/span>Is there a guarantee that the university will be able to recover       its marketing costs over time?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li class=\"MsoNormal\">Competitive Products \u2013 What      is a realistic market size, market share and selling price that these      products or services can capture in a very competitive world?\n<ul type=\"disc\">\n<li class=\"MsoNormal\">In following the       footsteps of the much larger school, MIT, RRU would be in competition       with MIT\u2019s reputation, established program, and larger financial budget.<span> <\/span>Burgess mentioned that there were over       200+ institutions involved in an opencourseware consortium so there must       be many other universities that would be in competition with RRU.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li class=\"MsoNormal\">Market Readiness \u2013 How long      and difficult is their critical path to success?\n<ul type=\"disc\">\n<li class=\"MsoNormal\">There does not appear       to be any timeline provided for this venture.<span> <\/span>How long will it take before the       university sees a profit from attracting paying students to RRU by       marketing their opencourseware?<\/li>\n<li class=\"MsoNormal\">There does not appear       to be a market analysis performed to show the demand for opencourseware       among prospective students.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li class=\"MsoNormal\">Technical Innovation \u2013 Do      they have an edge, and can they keep it?\n<ul type=\"disc\">\n<li class=\"MsoNormal\">To me, what Burgess is       pitching appears to be something that other universities are already       doing.<span> <\/span>There isn\u2019t anything that       sticks out that is different than what is already being done by RRU\u2019s       potential competitors.<span> <\/span>This plan       is obviously taking after MIT\u2019s model.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li class=\"MsoNormal\">Exit Strategy \u2013 Do they      really know what success looks like \u2013 is their destination clear\n<ul type=\"disc\">\n<li class=\"MsoNormal\">It appears that       success would be measured based on attracting paying students to RRU as       well as more experienced faculty.<span> <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li class=\"MsoNormal\">Overall Investment Status \u2013      Am I going to risk my investment capital on this proposition?\n<ul type=\"disc\">\n<li class=\"MsoNormal\">Though the       presentation was well-prepared, it seemed somewhat \u2018amateurish\u2019 to       me.<span> <\/span>The video was filled cheesy       text messages inserted on top of still-framed pictures of the       university.<span> <\/span>Between still-frames       was low-quality, handy-cam video clips of Burgess providing some       commentary.<span> <\/span>Though the information       presented was fairly good, I thought the low-quality, amateur-style video       detracted from a \u2018professional\u2019 pitch.<span> <\/span>As an EVA, I\u2019m not sure I would entrust my money into what may       seem like an amateur venturist.<\/li>\n<li class=\"MsoNormal\">Furthermore, I think       more market analysis needs to be done and presented to demonstrate that       there is demand for opencourseware.<span> <\/span>Burgess needs to provide more persuasive evidence showing how the university       stands to gain financially, not just in reputation, and how long it will       take to recoup marketing costs.<span> <\/span>After all, if this venture is a money losing one, then there is no       way the university should go for it.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ok, here&#8217;s my first pitch analysis.\u00a0 Next one to come later. Royal Roads University Pitch CEO Credibility \u2013 Does this person exude capability and convey confidence that they will achieve success against all obstacles? Based on the pitch presentation, Burgess does seem to have done her research and has a good working knowledge of the [&hellip;]<\/p>\n","protected":false},"author":306,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153,1],"tags":[650,409,5176,334],"class_list":["post-2156","post","type-post","status-publish","format-standard","hentry","category-mod02business-bootcamp","category-uncategorized","tag-business-bootcamp","tag-m2","tag-pao","tag-pitch"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/users\/306"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/comments?post=2156"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2156\/revisions"}],"predecessor-version":[{"id":2160,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2156\/revisions\/2160"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/media?parent=2156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/categories?post=2156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/tags?post=2156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}