{"id":2177,"date":"2009-09-19T16:14:50","date_gmt":"2009-09-20T00:14:50","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522sept09\/?p=2177"},"modified":"2010-11-27T13:34:41","modified_gmt":"2010-11-27T21:34:41","slug":"recombo-2005-michel-as-eva","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept09\/2009\/09\/19\/recombo-2005-michel-as-eva\/","title":{"rendered":"Recombo 2005 &#8211; Michel as EVA"},"content":{"rendered":"<h4>EO Credibility<\/h4>\n<p>Yes, the speaker definitely displays confidence in Recombo\u2019s ability to reach goals and achieve.\u00a0 It is clear that Brad McPhee knows his product, the market and potential problems his business may face.<\/p>\n<h4>Management Team<\/h4>\n<p>The management team of Recombo is not discussed heavily but Brad does mention that he has a small team of experts and is looking to expand.<\/p>\n<h4>Business Model<\/h4>\n<p>Recombo prides themselves as a company that \u201cplays well with others\u201d both in how they and their systems operate.\u00a0 This sharing is facilitated by their contract negotiations and their Content Integration Router platform.\u00a0 McPhee explains that this router facilitates communication and integration of products like learning management systems and performance evaluation systems with the potential of allowing published content to be shared among Recombo\u2019s customers.<\/p>\n<p>Brad McPhee offers multiple examples of how his product can serve existing markets and make the common problem of integrating content from different systems using their infrastructure.\u00a0 With this in mind it is clear that Recombo has found a need and utilized some creative business and technical strategies to progress their business.<\/p>\n<h4>Competitive Products<\/h4>\n<p>McPhee seems confident that there is a big market for his company\u2019s services and products.\u00a0 It is clear that he can offer a level of integration the learning management market rarely sees, allowing communication across platforms and systems.<\/p>\n<p>There are many companies using learning management and content systems in their human resources and training sectors although Recombo gives no direct numbers within this pitch is can be assumed that with a small, focused company Recombo could offer these new services at competitive prices.<\/p>\n<h4>Market Readiness<\/h4>\n<p>They have been struggling in the past but now have a \u201clighthouse\u201d customer that will hopefully prove Recombo\u2019s ability to solve business problems.\u00a0 As it stands, Recombo is providing a service and tools that bridge a common communication gap in training and education systems and, at least initially, this should give them an edge on the market.<\/p>\n<h4>Technical Innovation<\/h4>\n<p>At the time of this pitch Recombo seems to have an edge on the market.\u00a0 After making changes to his company\u2019s direction McPhee is confident that he has found a product and a service that is in need and cannot be met by competitive products.<\/p>\n<h4>Exit Strategy<\/h4>\n<p>McPhee is clear that success lies in a dollar amount for their business.\u00a0 He is pushing for success through his \u201cLighthouse customer\u201d which will expand their business by proving their publishing and learning management competencies.<\/p>\n<p>If his company does not meet the goals laid out McPhee is honest with himself and comfortable with going public or selling to a larger corporation like IBM if need be.<\/p>\n<h4>Overall Investment Status<\/h4>\n<p>I think I would be willing to risk my capital investment to support Recombo.\u00a0 It is clear that the company has changed greatly and maybe faltered slightly in the past but has quickly learned from its mistakes and adapted to the market both in their product offerings and overall strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EO Credibility Yes, the speaker definitely displays confidence in Recombo\u2019s ability to reach goals and achieve.\u00a0 It is clear that Brad McPhee knows his product, the market and potential problems his business may face. Management Team The management team of Recombo is not discussed heavily but Brad does mention that he has a small team [&hellip;]<\/p>\n","protected":false},"author":617,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[5377,650,5159,409,334],"class_list":["post-2177","post","type-post","status-publish","format-standard","hentry","category-mod02business-bootcamp","tag-5377","tag-business-bootcamp","tag-lacoursiere","tag-m2","tag-pitch"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/users\/617"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/comments?post=2177"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2177\/revisions"}],"predecessor-version":[{"id":2179,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2177\/revisions\/2179"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/media?parent=2177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/categories?post=2177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/tags?post=2177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}