{"id":2468,"date":"2009-09-23T17:49:06","date_gmt":"2009-09-24T01:49:06","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522sept09\/?p=2468"},"modified":"2009-09-23T17:49:06","modified_gmt":"2009-09-24T01:49:06","slug":"rosetta-stone","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept09\/2009\/09\/23\/rosetta-stone\/","title":{"rendered":"Rosetta Stone"},"content":{"rendered":"<p>Rosetta Stone\u00a0 is a second-language learning software which pairs a combination of images, text, and sound with new language vocabulary. This removes the \u2018translation\u2019 step and allows the learner to attach the new language to real objects rather than their native language words.\u00a0 This approach more closely mimics how people learn their first language as children. The projected total revenue of $245.0 to $248.0 million of 2009 includes their recent (April 15, 2009) IPO on the NYSE under the symbol RST. (from <a href=\"http:\/\/www.rosettastone.com\/\">www.RosettaStone.com<\/a>)<\/p>\n<p><strong>Face 1<\/strong> &#8211; Market Focus<\/p>\n<p>Rosetta Stone claims to be \u201ca leading provider of technology-based language learning solutions\u201d. A large portion of their sales is to retail outlets for consumer training but they offer online versions and various bundling options for schools and corporations.<\/p>\n<p><strong>Face 2<\/strong> &#8211;\u00a0 Types of Offerings<\/p>\n<p>Rosetta Stone offers pre-packaged content for second language learners starting with beginner levels up to common conversational.<\/p>\n<p><strong>Face 3<\/strong> &#8211; Who is the Buyer?<\/p>\n<p>Retail buyers are purchasing the products directly for their own use.\u00a0 Schools and corporations purchase licenses for their students or employees.<\/p>\n<p><strong>Face 4<\/strong> \u2013 Global Markets<\/p>\n<p>Rosetta Stone\u2019s products are sold in 150 countries, teaching over 30 languages.\u00a0 It has an international focus and fills wired Anglophone countries, European countries with English language skills, European countries requiring translation, and Asian countries with quality internet.<\/p>\n<p><strong>Face 5<\/strong> \u2013 Development of the Market<\/p>\n<p>In the case of Rosetta Stone the \u201cMarket Supports Export Oriented Learning Technologies and Substitution of Imports\u201d is the most representative.\u00a0 Other companies can (and do) make language-learning software but Rosetta Stone is a leader in many markets.<\/p>\n<p><strong>Face 6<\/strong> \u2013 Learning Technology Competing with Other Forms of Learning<\/p>\n<p>As a prepackaged product, Rosetta Stone products are often a substitute for other forms of learning. In a school or corporate setting the technology may be used to support other systems of learning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rosetta Stone\u00a0 is a second-language learning software which pairs a combination of images, text, and sound with new language vocabulary. This removes the \u2018translation\u2019 step and allows the learner to attach the new language to real objects rather than their native language words.\u00a0 This approach more closely mimics how people learn their first language as [&hellip;]<\/p>\n","protected":false},"author":887,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[548,5181,563],"class_list":["post-2468","post","type-post","status-publish","format-standard","hentry","category-mod03the-global-learning-technologies-marketplace","tag-cube","tag-hann","tag-m3"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/users\/887"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/comments?post=2468"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2468\/revisions"}],"predecessor-version":[{"id":2469,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2468\/revisions\/2469"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/media?parent=2468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/categories?post=2468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/tags?post=2468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}