{"id":2508,"date":"2009-09-24T18:50:53","date_gmt":"2009-09-25T02:50:53","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522sept09\/?p=2508"},"modified":"2009-09-24T18:50:53","modified_gmt":"2009-09-25T02:50:53","slug":"echo360-cubed","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept09\/2009\/09\/24\/echo360-cubed\/","title":{"rendered":"Echo360 Cubed"},"content":{"rendered":"

Echo360 <\/a>is a hardware and software solution to capture any classroom lecture and convert it to a podcast, video or rich media to be retrieved by students from the school web site, portal, LMS, iTunes or even as RSS feedback.<\/p>\n

Face 1 \u2013 Market Focus<\/strong><\/p>\n

Echo360 has a very clear focus on the Higher Education market. I believe this comes as a natural result from competition between academic institutes to offer innovative alternatives for students missing any class lecture or just want to revise the lecture as whole or selective essential elements.<\/p>\n

<\/strong><\/p>\n

Face 2 \u2013 Types of Offering<\/strong><\/p>\n

A clear infrastructure solution that is based on a hardware component \u2013 named the capturing appliance \u2013 which can be integrated with smart classroom equipments (podiums, smart board, document readers, audio\/video peripherals) and the instructor laptop to capture the whole lecture experience. Supportive software application servers then handle the capture processing (converting to different publishing options) and then the streaming part.<\/p>\n

Company also offers another nice solution called the \u201cPersonal Capture\u201d where you can run your lecture from your laptop wherever you are, and this software will capture what\u2019s on the screen together with the audio narration and your video if you\u2019ve your web cam on.<\/p>\n

<\/strong><\/p>\n

Face 3 \u2013 Who is the buyer? <\/strong><\/p>\n

Another clear \u201cLearning Bought for Learner\u201d typical situation. Within the campus, people in charge of smart classrooms\/eLearning technology purchases are the target decision makers.<\/p>\n

Face 4 \u2013 Global Markets<\/strong><\/p>\n

The company had so far achieved quite an impressive track with clear achievements in the US market, in addition they have clientele from all other continents (except for South America)<\/p>\n

Although they have developed localized versions of their application, but I think the reason for the global success is product’s user friendliness. Once it\u2019s installed by the campus IT (who normally are OK with English based products in case their local language is not there), the end user (classroom instructor) will not need to do anything except step in the classroom and deliver his\/her lecture. (the software has a scheduling module)<\/p>\n

<\/strong><\/p>\n

Face 5 \u2013 Development of the market<\/strong><\/p>\n

This products is built around special \u201cpatent\u201d technology, this allows it to enter almost all markets and not only those which supports import. Local competition is rare and the demand is there.<\/p>\n

Face 6 \u2013 Learning Technology Competing with Other Forms of Learning<\/strong><\/p>\n

The core essence of this product is based on a live classroom lecture (classical type of f2f learning), so the model here I would say; \u201ceLearning Works With A Well-Developed Learning System\u201d. Although, in some – well, may be rare – cases, the product faces resistance from faculty member who just don\u2019t like the idea of being \u201ccaptured\u201d \u00a0and exposed in such a semi-public way.<\/p>\n","protected":false},"excerpt":{"rendered":"

Echo360 is a hardware and software solution to capture any classroom lecture and convert it to a podcast, video or rich media to be retrieved by students from the school web site, portal, LMS, iTunes or even as RSS feedback. Face 1 \u2013 Market Focus Echo360 has a very clear focus on the Higher Education […]<\/p>\n","protected":false},"author":1014,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[548,549],"class_list":["post-2508","post","type-post","status-publish","format-standard","hentry","category-mod03the-global-learning-technologies-marketplace","tag-cube","tag-mod3"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/users\/1014"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/comments?post=2508"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2508\/revisions"}],"predecessor-version":[{"id":2509,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2508\/revisions\/2509"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/media?parent=2508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/categories?post=2508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/tags?post=2508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}