{"id":2825,"date":"2009-10-08T11:37:50","date_gmt":"2009-10-08T19:37:50","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522sept09\/?p=2825"},"modified":"2009-10-08T11:37:50","modified_gmt":"2009-10-08T19:37:50","slug":"code-baby-cubed","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept09\/2009\/10\/08\/code-baby-cubed\/","title":{"rendered":"Code Baby Cubed"},"content":{"rendered":"<p align=\"center\"><strong><span style=\"text-decoration: underline\">Code Baby<\/span><\/strong><\/p>\n<p>The company I work for, the University Health Network (UHN) has started using Code Baby over the last year.\u00a0 The company\u2019s by-line is that their products will \u2018Digitally Engage Your Learners with Attention-Grabbing Content.\u00a0 The product allows you to create digital instructors for your eLearning courses and will integrate with your existing LMS or courseware.\u00a0 We currently use these characters in 3 ways:<\/p>\n<p>\u00a01)\u00a0\u00a0\u00a0\u00a0 To walk students through course modules as a digital instructor<\/p>\n<p>2)\u00a0\u00a0\u00a0\u00a0 As characters in serious games that simulate various situations in the hospital<\/p>\n<p>3)\u00a0\u00a0\u00a0\u00a0 As a character UHNi who delivers 1 minute learning nuggets each week that can be played as podcasts or using any mobile web enabled device.<\/p>\n<p><strong>\u00a0<\/strong><strong>Face #1:\u00a0 Market Focus<\/strong><\/p>\n<p>\u00fc\u00a0\u00a0\u00a0\u00a0\u00a0 The Corporate Market<\/p>\n<p>\u00fc\u00a0\u00a0\u00a0\u00a0\u00a0 The main focus is their product offering for companies to enhance their eLearning and\/or web presence with the use of 3D characters (they prefer not to call them avatars as they believe their offering is much more sophisticated and integrated than being a mere avatar)<\/p>\n<p><strong>\u00a0<\/strong><strong>Face #2:\u00a0 Types of Offerings<\/strong><\/p>\n<p>Code Baby offers both content and services<\/p>\n<p>\u00fc\u00a0\u00a0\u00a0\u00a0\u00a0 Content &#8211; the software that creates interactive digital characters for eLearning<\/p>\n<p>\u00fc\u00a0\u00a0\u00a0\u00a0\u00a0 Services \u2013 there are 4 services:<\/p>\n<ul>\n<li>Art \u2013 creating custom 3D characters and their elements<\/li>\n<li>Creative \u2013 custom conversations that are planned, scripted and storyboarded<\/li>\n<li>Training \u2013 training for customers<\/li>\n<li>Support \u2013 support packages for customers<\/li>\n<\/ul>\n<p>\u00a0<strong>Face #3:\u00a0 Who is the Buyer?<\/strong><\/p>\n<p>I would say that there are really on 2 options here, Learning Bought for Learner and Learning Bought Centrally.\u00a0 Our group is an example of Learning Bought Centrally.\u00a0 This was bought and will be used by the entire Toronto Central LHIN (Local Health Integration Network), which is basically all of the hospitals in the city of Toronto.\u00a0 However, I could also see individual companies buying this software for their learners to augment their existing eLearning offerings.<\/p>\n<p>\u00a0<strong>Face #4:\u00a0 Global Markets<\/strong><\/p>\n<p>The market I see this playing to would be mostly the Wired Anglophone.\u00a0 There was no information that I could see in regards to facilitation for languages other than English.<\/p>\n<p>\u00a0<strong>Face #5:\u00a0 Development of Market<\/strong><\/p>\n<p>Market Supports Export Oriented Learning Technologies &amp; Substitution of Imports<\/p>\n<p>\u00a0Market Supports Import of Content &amp; Infrastructure<\/p>\n<p>\u00a0<strong>Face #6:\u00a0 Learning Technology Competing with Other Forms of Learning<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Learning Technology Works with a Well Developed Learning System.\u00a0<\/p>\n<p>We already had a well developed eLearning system when we started to use Code Baby.\u00a0 It works well with our current offerings and helps to enhance their appeal.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Code Baby The company I work for, the University Health Network (UHN) has started using Code Baby over the last year.\u00a0 The company\u2019s by-line is that their products will \u2018Digitally Engage Your Learners with Attention-Grabbing Content.\u00a0 The product allows you to create digital instructors for your eLearning courses and will integrate with your existing LMS [&hellip;]<\/p>\n","protected":false},"author":906,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[646,605,164],"class_list":["post-2825","post","type-post","status-publish","format-standard","hentry","category-mod03the-global-learning-technologies-marketplace","tag-mod-3-global-marketplace","tag-mod03","tag-module-3"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/users\/906"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/comments?post=2825"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2825\/revisions"}],"predecessor-version":[{"id":2828,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/posts\/2825\/revisions\/2828"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/media?parent=2825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/categories?post=2825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept09\/wp-json\/wp\/v2\/tags?post=2825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}