Pitch Critique: Peekabu Studio’s Gesture Computing technology a nice touch but seems out of reach just yet.

As the Provincial Administration IT manager of SET-BC (Special Educational Technology), I am always on the lookout for new technologies that can assist students with disabilities. Peekabu’s pitch for a “new way for people to interact with their computers without ever touching a mouse or keyboard” sparked my interest.

Peekabu 60 Second Pitch



Presenter Alex Cole hooks the audience by creating need at the start.  He asks,  “what if you could…” listing a wide-range of applications manipulated through a computer with “easy to learn” gestures.  He is smooth and polished, backed by an image of and association with the University of Edinburgh.  One wonders, however, about his American accent, and his young and vital look. Would this pitch have been more effective using someone with a need for hands-free computing, such as a disabled athlete, or a harried businessperson to move this idea beyond the market already served by the Nintendo Wii?

This technology promises interactive online media, games, displays, and even control of lighting with just a web camera and computer. However, on closer inspection it appears to only exist as an Application Programming Interface (API) that is dependent on adoption by software developers in order to create a product. Therefore, despite this pitch’s directed marketing to end users, it is a business-to-business product.  While it has a patent pending, indicating some technical worth and protection from competition, it is still at the research stage, and not ready for prime time use.

Posted in: Week 03: Analyst Bootcamp