My take on eduFire
eduFire Elevator Pitch – https://www.youtube.com/watch?v=j4yvnSAoTog&feature=related
He started with what I would consider as “wishful thinking”. He got my attention at that time. In my mind, I was thinking… “Yeah, that would be nice.” or “I’ve never thought of that. It’s just common sense. How come I’ve never thought of that idea?”
The general idea of the business/website is clear—live video learning by one-on-one training
The solution was straightforward—use their infrastructure.
There were some information that I was hoping he would mention:
- Who are the people behind the company? I need to know if this company has credibility and has the technical know-how.
- A quick glimpse (for educators) on how easy it would be to sign-up, create, use, and upload courses.
- Does it have online authoring software?
- What percentage of the educators’ profit goes to eduFire?
- Differentiation. What would make their company different from other web hosting site? What’s the advantage of hosting with them? Some educators created their own site and generated a lot of followers (http://www.khanacademy.org/ )
- Their market share / size of their community
- Would they help in marketing the courses?
At the end of pitch, it made me re-think… “Do I even want to partner with them?” (Create some courses and have them hosted at eduFire.)
The speaker did mention the website’s url. But, I prefer to hear what’s important to me from the speaker rather than spend time researching about it.
Posted in: Week 03: Analyst Bootcamp
jenaca 11:37 am on September 22, 2011 Permalink | Log in to Reply
Hey, I think you have done a great job critiquing this pitch! You’ve included wonderful details about eduFIre and definitely got my attention. After watching this pitch, I too was thinking the same things as you and was left with several questions about this company.
I would have liked to see more information about the market their currently in and more details on education itself. I was a little distracted by his smile, I thought at any second he was going to burst out laughing!
schiong 11:55 am on September 22, 2011 Permalink | Log in to Reply
Thanks. Your last statement made me laugh. The presenter reminds me of a comedian … who is about to give the punch line… while trying to resist laughing.
Everton Walker 6:16 pm on September 22, 2011 Permalink | Log in to Reply
I definitely like the concept even though some important information is actually missing. Then again, how much can really be presented in a minute? However, as a teacher, I like the idea of exposing students to the best tutors around the world and the flexibility teachers will have. This is a venture that can be developed especially in an era where online learning is fast becoming an emerging force in global education.
Everton
Jim 6:41 pm on September 22, 2011 Permalink | Log in to Reply
Good critique. I also had many questions after seeing it; for example, who exactly are they seeing as their target market? You can just say people who want to learn and expert teachers who love to teach. That is too fluffy but I suppose that is why it is an elevator pitch. I was not sold on the idea at all… to many other similar type of sites that already make saving and sharing videos easy. True, sites like YouTube lets everyone see a video, and YouTube monetizes their videos as a result of views and favourited counts combined with ads…
mcquaid 4:49 am on September 23, 2011 Permalink | Log in to Reply
The more I look at our critiques, the more I appreciate the pitches for what they manage to cram in. Not even counting what was already in the video, the seven things in your wish list would each only get between eight and nine seconds of air time in a minute. You’d have to be an auctioneer to nail one of these things fully / completely!
verenanz 1:36 pm on September 23, 2011 Permalink | Log in to Reply
The pieces that edufire did miss….like who the key players are….are pretty important though. I agree that you can’t get everything into a pitch…but it’s choosing the key points that leave the “viewer” with a sense of “I want to know more” rather than ” I have too many questions..” is the key for a pitch.
Great critique!
Verena:)
khenry 7:38 pm on September 24, 2011 Permalink | Log in to Reply
Hello Schiong,
Great questions! I also had concerns when viewing this pitch. I agree with Everton and McQuaid in the difficuty of presenting so much information in such a short time. But, like yourself and Verena these were some of the critical information necessary for a successful pitch.
Kerry-Ann