Not to be romanced by the product itself. Comparing the pitches for Edufire and Evernote.

Not to be romanced if I believe in the product itself: comparing the pitches for Edufire and Evernote.



Edufire had really great catch phrases/concepts that quickly grabbed attention and put their product in a sphere for potential demand. For example: ‘Worldclass teacher’ (quality), ‘caters to both teachers and students (wide pool for potential earnings).  The presenter was neutral (I did not like or dislike him). The words used were integral and the pace and timing of the delivery well effective.


Like Edufire, Evernote also had catch phrases/concepts: ‘External Brain’, ‘whatever you want, whenever you want’ (convenience and access), universality with devices and browsers.  The pitch also included information on how it works, what it works with, and the cost to the consumer. It did not provide links for purchase/access. The presenter for Evernote was the CEO (does that offer credibility?). He spoke too quickly.  The pitch, on a second viewing, in comparison to Edufire, gave more clarity as to the product, its use, and how much you will pay. The use of practical examples was effective.

Questions or shortcomings

Both gave gaps in the market and their product solutions. However, both left me wanting. I saw the potential for a wide market in Edufire but no idea of how much I would earn and an idea of how the product works, its reach, accessibility and its resilience against competition/unique offering giving it key product placement. The latter also holds true for Evernote. Both also fell short on information on potential earnings as an investor or partnership and the competence of the venture leader/advisors.  I would probably give them a second look because of the potential market but as an EVA who would see many pitches I would perhaps not spend too much more time.

Posted in: Week 03: Analyst Bootcamp