{"id":5441,"date":"2011-09-19T07:01:39","date_gmt":"2011-09-19T15:01:39","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522sept11\/?p=5441"},"modified":"2011-09-19T07:01:39","modified_gmt":"2011-09-19T15:01:39","slug":"evernote-in-under-200-words","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept11\/2011\/09\/19\/evernote-in-under-200-words\/","title":{"rendered":"evernote in under 200 words…"},"content":{"rendered":"

In a classic<\/span> Simpson\u2019s<\/span><\/a> episode, the town is convinced to buy a monorail by a slick salesman. What distinguishes a good salesperson from a good pitch is a message that is not only persuasive, but is competitive and marketable. This company – <\/span>Evernote<\/span><\/a> \u2013 smartly offers a free basic service (that can be upgraded), employing the foot-in-the-door <\/span>marketing<\/span> strategy. After watching a quick company\u00a0<\/span> overview\u00a0<\/span><\/a> I had a better idea of the product, but for a product in this<\/span> competitive market<\/span><\/a>, I would want to know in the pitch what they have that others don\u2019t (<\/span>competitive advantage<\/span>). The <\/span>CEO<\/span> is confident, giving a quick overview of the benefits and selling features. The product is definitely marketable; a tool that manages all of your information is welcomed in today\u2019s hectic world. The fact that there is a high rate of compatibility across devices and browsers is a selling point. For a product that is supposed to clarify information, I would expect the audio and video quality to be higher. The CEO is wearing a t-shirt\/blazer combination and refers to notes at several points, which are distracting, but not a confidence killer. Overall a great idea, and an OK pitch.<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

In a classic Simpson\u2019s episode, the town is convinced to buy a monorail by a slick salesman. What distinguishes a good salesperson from a good pitch is a message that is not only persuasive, but is competitive and marketable. This company – Evernote \u2013 smartly offers a free basic service (that can be upgraded), employing […]<\/p>\n","protected":false},"author":7223,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325974],"tags":[289294,334],"class_list":["post-5441","post","type-post","status-publish","format-standard","hentry","category-week-3-analyst-bootcamp","tag-evernote","tag-pitch"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/users\/7223"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/comments?post=5441"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5441\/revisions"}],"predecessor-version":[{"id":5445,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5441\/revisions\/5445"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/media?parent=5441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/categories?post=5441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/tags?post=5441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}