{"id":5513,"date":"2011-09-20T20:42:39","date_gmt":"2011-09-21T04:42:39","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522sept11\/?p=5513"},"modified":"2011-09-20T21:09:50","modified_gmt":"2011-09-21T05:09:50","slug":"smugmug-elevator-pitch","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept11\/2011\/09\/20\/smugmug-elevator-pitch\/","title":{"rendered":"SmugMug Elevator Pitch"},"content":{"rendered":"<p><a>SmugMug Elevator Pitch<\/a><\/p>\n<p>The <a href=\"https:\/\/www.youtube.com\/watch?v=KKjm9O4mcM8\">SmugMug elevator pitch<\/a> by Doug Macaskill (CEO) focuses on SmugMug&#8217;s competitive advantage and somewhat tackles a pain point from an eGiant: the CEO highlights SmugMug&#8217;s premium, <em>part-of-the-club<\/em> nature with no advertising which contrasts it with Google&#8217;s <em>everyone&#8217;s welcome<\/em> and targeted advertising.<\/p>\n<p>The CEO&#8217;s delivery is a different approach: he is calm, direct, and very confident (bordering on cocky) in his product. \u00a0He is relaxed and casually dressed, which actually serves to give him credibility as a young, <em>connected<\/em> individual. \u00a0He comments on the opportunity space and the successes of the endeavour, but does not focus on the future vision of SmugMug.<\/p>\n<p>All-in-all, this a quality pitch that leaves the EVA interested in what the CEO is so confident about.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SmugMug Elevator Pitch The SmugMug elevator pitch by Doug Macaskill (CEO) focuses on SmugMug&#8217;s competitive advantage and somewhat tackles a pain point from an eGiant: the CEO highlights SmugMug&#8217;s premium, part-of-the-club nature with no advertising which contrasts it with Google&#8217;s everyone&#8217;s welcome and targeted advertising. The CEO&#8217;s delivery is a different approach: he is calm, [&hellip;]<\/p>\n","protected":false},"author":3744,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325974],"tags":[328830,334,328844],"class_list":["post-5513","post","type-post","status-publish","format-standard","hentry","category-week-3-analyst-bootcamp","tag-60-second-pitch","tag-pitch","tag-smugmug"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/users\/3744"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/comments?post=5513"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5513\/revisions"}],"predecessor-version":[{"id":5515,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5513\/revisions\/5515"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/media?parent=5513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/categories?post=5513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/tags?post=5513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}