{"id":5527,"date":"2011-09-21T17:59:30","date_gmt":"2011-09-22T01:59:30","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522sept11\/?p=5527"},"modified":"2011-09-21T19:11:34","modified_gmt":"2011-09-22T03:11:34","slug":"webook-catchy","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept11\/2011\/09\/21\/webook-catchy\/","title":{"rendered":"WEbook- Catchy!"},"content":{"rendered":"

My initial impression of the WEBook pitch is that it is well presented for a less than one minute pitch. If I would want to know more about any of the 4 examples given, I would incline toward WEBook for the following reasons:<\/span><\/span><\/p>\n

The pitch started by Identifying the company and the industry or terrain they operate in and also identifying it\u2019s niche (target audience). It goes on to mention anticipated impact on industry citing similar examples.<\/span><\/p>\n

This is followed by their value proposition and the process they intend to follow to fulfill this promise. The pitch mentions their current size and where they hope to be (their growth target), worth and profit share plan and mentioned the team of professionals that would work to make their plans materialise.<\/span><\/span><\/p>\n

Further evaluation using the metrics provided immediately started showing cracks in the pitch That prompted some questions for me. While they identified a pain-point which is to help aspiring writers who would other wise not be published, however,\u00a0<\/span>I question the calibre of \u201cmillions of writers, editors and reviewers.\u201d Are they industry renown? Or just aspirants?<\/span><\/span>\u00a0<\/span>How is WEbook different from the average publishing house?<\/span><\/p>\n

Having said that, I do think that the platform for providing the solution sounds promising, based on the\u00a0 <\/span>perceived flexibility of writing alone or with a friend and \u00a0<\/span>the community vote which decides which is a popular read and then goes on to be WEpublished. My question here would be, is there a criteria for voting? Who are the voters? What is the sales plan? Is WEbook publisher and retailer?<\/span><\/span><\/p>\n

I would like to know the timeframe it took to get to 1500 books and how that translates to $50 billion business and in how long? What are the overheads? How much of the $50B is profit?<\/span><\/p>\n

The presenter sounds quite confident though I do not think she looks as confident as her voice sounds.<\/span><\/span><\/p>\n

WEbook does sound to me like it has potential worth investing a little more time to know more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

My initial impression of the WEBook pitch is that it is well presented for a less than one minute pitch. If I would want to know more about any of the 4 examples given, I would incline toward WEBook for the following reasons: The pitch started by Identifying the company and the industry or terrain […]<\/p>\n","protected":false},"author":1164,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325974],"tags":[720,6589,289681],"class_list":["post-5527","post","type-post","status-publish","format-standard","hentry","category-week-3-analyst-bootcamp","tag-analysis","tag-elevator-pitch","tag-webook"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/users\/1164"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/comments?post=5527"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5527\/revisions"}],"predecessor-version":[{"id":5532,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5527\/revisions\/5532"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/media?parent=5527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/categories?post=5527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/tags?post=5527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}