{"id":5701,"date":"2011-09-27T18:50:58","date_gmt":"2011-09-28T02:50:58","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec522sept11\/?p=5701"},"modified":"2011-09-27T18:56:43","modified_gmt":"2011-09-28T02:56:43","slug":"finger-print-play","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept11\/2011\/09\/27\/finger-print-play\/","title":{"rendered":"Fingerprint Play"},"content":{"rendered":"
\"Nancy<\/a><\/span><\/h5>\n

Fingerprint Play<\/a> creates mobile learning applications for touch-screen devices for four- to seven-year-olds. They describe themselves as \u201cthe first mobile learning and play network for kids and their grown-ups\u201d (Fingerprint).\u00a0The \u201cMy Big Kid Life\u201d applications allow kids to explore the skills associated with popular grown-up professions [fire fighter, veterinarian, and fairy princess (?)], while learning math and logic skills, or increasing their reading comprehension.<\/span><\/p>\n

According to Tech Crunch<\/a>, Fingerprint Play applications will \u201cenable social sharing and communication between kids and adults, gameplay snapshots for parents\u2026as well as a virtual reward system that encourages kids and parents to stay engaged.\u201d\u00a0 They will launch in October 2011.<\/p>\n

\u00a0ABOUT\u00a0 THE TEAM<\/h5>\n

\u00a0The co-founder and CEO Nancy MacIntyre<\/strong> has an impressive resume as a marketing VP for LeapFrog, LucasArts and Hasbro. In her time at those companies she oversaw the launch of 100-plus games generating over $2B in revenue. It appears that Finger Print Play is her first venture (Fingerprint).<\/p>\n

However, other members of the management team have experience as entrepreneurs and in start-ups. The CTO and VP of Learning Product Management both have start-up experience, and everyone else boasts resumes laden with games and learning product experience (Fingerprint). They also have a board of advisors that includes a number of executives and entrepreneurs from entertainment, technology and gaming. The expertise in the group covers a number of areas, but their resumes portray a group of over-achievers.<\/p>\n

\u00a0REFLECTIONS<\/h5>\n

\u00a0After reading through others\u2019 posts, this venture seems more commercialized than many of the others. With a leadership team who have worked experience at the Fox network, Electronic Arts, Atari and Sega, the products will likely be high production value tools that embed learning in a video game environment. I can imagine there would be a huge market for this. I often see small children playing on their parents’ iPhones and iPads, and educational games would likely be a hit with this market.<\/p>\n

REFERENCES<\/h5>\n

Empsom, R. (2011, September 8). Fingerpring Grabs $1.4 million, taps veteran team to create mobile learning network for kids.\u00a0Tech Crunch<\/em>. Retrieved from:\u00a0http:\/\/techcrunch.com\/2011\/09\/08\/fingerprint-grabs-1-4-million-taps-veteran-team-to-create-mobile-learning-network-for-kids\/<\/a><\/p>\n

Fingerprint Play. (2011). Retrieved from:\u00a0http:\/\/www.fingerprintplay.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Fingerprint Play creates mobile learning applications for touch-screen devices for four- to seven-year-olds. They describe themselves as \u201cthe first mobile learning and play network for kids and their grown-ups\u201d (Fingerprint).\u00a0The \u201cMy Big Kid Life\u201d applications allow kids to explore the skills associated with popular grown-up professions [fire fighter, veterinarian, and fairy princess (?)], while learning […]<\/p>\n","protected":false},"author":7254,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325975],"tags":[352344,328748,328746],"class_list":["post-5701","post","type-post","status-publish","format-standard","hentry","category-week-4-entrepreneur-bootcamp","tag-founder","tag-game-based-learning","tag-mobiles"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/users\/7254"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/comments?post=5701"}],"version-history":[{"count":13,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5701\/revisions"}],"predecessor-version":[{"id":5714,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/posts\/5701\/revisions\/5714"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/media?parent=5701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/categories?post=5701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept11\/wp-json\/wp\/v2\/tags?post=5701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}