{"id":11448,"date":"2014-06-11T11:04:17","date_gmt":"2014-06-11T18:04:17","guid":{"rendered":"http:\/\/etec522m.sites.olt.ubc.ca\/?p=11448"},"modified":"2015-11-10T14:45:46","modified_gmt":"2015-11-10T21:45:46","slug":"article-building-compelling-value-proposition","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec522sept13\/2014\/06\/11\/article-building-compelling-value-proposition\/","title":{"rendered":"Article: Building Compelling Value Proposition"},"content":{"rendered":"<p>I just stumbled upon an interesting article on Forbes.com about building a compelling value proposition. It has a chart about how to best position value propositions in relation to being <strong>blatant vs latent<\/strong> or <strong>aspirational vs critical<\/strong>. I thought it might be a useful consideration for our upcoming A3 Venture pitch assignment.<\/p>\n<p><a href=\"http:\/\/etec522m.sites.olt.ubc.ca\/files\/2014\/06\/blac.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11449\" src=\"http:\/\/etec522m.sites.olt.ubc.ca\/files\/2014\/06\/blac.jpg\" alt=\"blac\" width=\"300\" height=\"237\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.forbes.com\/sites\/michaelskok\/2013\/06\/14\/4-steps-to-building-a-compelling-value-proposition\/\" target=\"_blank\">http:\/\/www.forbes.com\/sites\/michaelskok\/2013\/06\/14\/4-steps-to-building-a-compelling-value-proposition\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just stumbled upon an interesting article on Forbes.com about building a compelling value proposition. It has a chart about how to best position value propositions in relation to being blatant vs latent or aspirational vs critical. I thought it might be a useful consideration for our upcoming A3 Venture pitch assignment. http:\/\/www.forbes.com\/sites\/michaelskok\/2013\/06\/14\/4-steps-to-building-a-compelling-value-proposition\/<\/p>\n","protected":false},"author":1,"featured_media":11449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[855644],"tags":[4743],"class_list":["post-11448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evas-cafe","tag-value-proposition"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept13\/wp-json\/wp\/v2\/posts\/11448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept13\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept13\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept13\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept13\/wp-json\/wp\/v2\/comments?post=11448"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/etec522sept13\/wp-json\/wp\/v2\/posts\/11448\/revisions"}],"predecessor-version":[{"id":20872,"href":"https:\/\/blogs.ubc.ca\/etec522sept13\/wp-json\/wp\/v2\/posts\/11448\/revisions\/20872"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec522sept13\/wp-json\/wp\/v2\/media?parent=11448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept13\/wp-json\/wp\/v2\/categories?post=11448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec522sept13\/wp-json\/wp\/v2\/tags?post=11448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}