While many geographies and sectors are using the latest technologies, there is still lots of room for existing technology firms to expand and for technology new ventures to form. Many training providers such as community colleges and provincial associations still limit their use of technology or use technology but in a basic way. For example, Nova Scotia Construction Safety Association uses both face to face and online classes, but online classes feature the same content and methods as face-to-face classes, while in-classroom technology can be limited to the presentation of information, such as clickers. Ryan Quinn, a spokesperson for the Association, told our group that “Clickers technology in the classroom engages students with the material as well as letting the instructor know whether the material presented is being retained or understood. Students find the technology fun” (personal interview, Sept. 29, 2015). Looking ahead to the next five or ten years, Quinn acknowledges that “I see more course being offered in an online format. I see an increase in simulations and/or virtual reality. I’m also expecting a blending between the classroom and online formats of instruction.” Opportunities are available for ventures, new or existent, that can reach these untapped markets. Andy Madigan, head of technology at ALISON, agrees, noting that “With the exception where someone needs to learn hands on how to work with a piece of machinery or similar item there is no reason for in person training any more. We see a lot of developments and are working on some revolutionary changes, but naturally for commercial reasons we won’t go into detail on that!” (personal interview, Oct. 5, 2015).
