{"id":11491,"date":"2024-08-01T20:23:07","date_gmt":"2024-08-02T03:23:07","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec523\/?p=11491"},"modified":"2024-08-01T20:23:52","modified_gmt":"2024-08-02T03:23:52","slug":"a3-moving-beyond-googling","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec523\/2024\/08\/01\/a3-moving-beyond-googling\/","title":{"rendered":"A3: Moving Beyond Googling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I&#8217;ve created a podcast exploring what the future of &#8220;search&#8221; looks like. In this not too distant, armed with our mobile devices and access to new AI-powered search products like Search GPT <a href=\"https:\/\/chatgpt.com\/search\">(sign up to join the waitlist)<\/a>, I predict the soon-to-be ancient art of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_(verb)\">Googling <\/a>will be a relic for the next generation.  Culturally, this has huge implications, so I customized a ChatGPT 4o to discuss it with me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversational AI will NOT be the catalyst that drives the new search. According to the brilliant book &#8220;Everybody Lies&#8221; by Seth Stephens-Davidowitz, many users are habituated to typing queries and may find it uncomfortable to switch to voice interactions, especially for personal matters! Typing feels more private and controlled, as it is a direct interaction with the device that does not involve speaking out loud. We are a typing culture! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, curated and summarized search results that are conversational and complex are bound to change how we collectively ask questions and find information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/nicole093\">https:\/\/podcasters.spotify.com\/pod\/show\/nicole093<\/a> <\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Scan this code in Spotify to listen in the app. I&#8217;ve included poll questions on the Spotify episode. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Do you believe AI-powered search engines will improve your daily information retrieval compared to traditional Google-style searches?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Absolutely, bring it on<\/strong><\/li>\n\n\n\n<li><strong>Nope, I\u2019m Google 4 life<\/strong><\/li>\n\n\n\n<li><strong>Maybe, let\u2019s wait and se<\/strong>e<\/li>\n\n\n\n<li><strong>Eh, privacy worries me.<\/strong><\/li>\n\n\n\n<li><strong>I have other concerns<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/blogs.ubc.ca\/etec523\/files\/2024\/08\/spotify-1.png\" alt=\"\" class=\"wp-image-11496 size-full\" srcset=\"https:\/\/blogs.ubc.ca\/etec523\/files\/2024\/08\/spotify-1.png 800w, https:\/\/blogs.ubc.ca\/etec523\/files\/2024\/08\/spotify-1-240x300.png 240w, https:\/\/blogs.ubc.ca\/etec523\/files\/2024\/08\/spotify-1-768x960.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-114914\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Transcript<\/h2><div id=\"ac-114914\" class=\"c-accordion__content\">\n<p class=\"wp-block-paragraph\">00;00;12;21 &#8211; 00;00;38;17<br>Nicole<br>Welcome back. My name is Nicole Magne, and I am a media and communications professional with over 20 years experience in implementing new technologies across various organizations. Throughout my career, I&#8217;ve had the privilege of working extensively in First Nations education and healthcare sectors. In this episode, we&#8217;ll explore how the advent of mobility has enabled AI to potentially challenge the longstanding cultural practice of googling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;00;38;19 &#8211; 00;00;55;16<br>Nicole<br>Mobile technology has made it possible for AI to integrate seamlessly into our daily lives. This shift not only enhances convenience, but also sets the stage for AI to potentially unseat the traditional dominance of Google in the search engine market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;00;55;18 &#8211; 00;01;14;05<br>Nicole<br>But I&#8217;m not alone today. I&#8217;m excited to introduce my co-host for today&#8217;s episode, ChatGPT 4o! I&#8217;ve trained ChatGPT for video on extensive source data specifically related to AI and information retrieval and its impact on mobility. So ChatGPT, how are you today?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;01;14;08 &#8211; 00;01;25;00<br>Chat GPT4o<br>Hey there. I&#8217;m doing great. Thanks for having me. Today&#8217;s topic is indeed fascinating. We&#8217;re looking at how AI is transforming search engines. It&#8217;s all about making search smarter and more intuitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;01;25;05 &#8211; 00;01;50;29<br>Nicole<br>Yeah. That&#8217;s right. When I start to think about how we search for information, there is a time when finding an answer meant going to the library, sifting through books, or even asking your friends. Then came Google, which made information retrieval instant and effortless. But I&#8217;m predicting is what&#8217;s happening is that we&#8217;re on the cusp of another transformation. AI powered search engines are going to be to Google what Netflix was to Blockbuster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;01;51;02 &#8211; 00;02;15;17<br>Chat GPT4o<br>Exactly. It&#8217;s incredible to think about how much has changed with AI powered search. We&#8217;re moving towards a more conversational and intuitive approach. Imagine asking your search engine a complex question and getting a detailed, context aware response, rather than a list of links to sift through. This transformation will likely make information even more accessible and tailored to individual needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;02;15;24 &#8211; 00;02;54;13<br>Nicole<br>Well, I think that what we&#8217;re seeing is this idea of trying to capture the audience within a walled garden, so to speak, of whichever particular platform where all the information you ever need is, is buried within. And I think the impacts of that start to question what the future of the open web as we know it would look like, because the way that we can navigate openly and make free will decisions, based on what content is available throughout different websites from different sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;02;54;19 &#8211; 00;02;57;05<br>Nicole<br>Really empowers us in some ways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;02;57;07 &#8211; 00;03;25;24<br>Chat GPT4o<br>That&#8217;s a very insightful concern. The idea of a walled garden is quite apt here. When platforms like meta or even AI powered search engines start handling more of our search queries and providing all the necessary information within their ecosystem. It does raise questions about the future of the open web. The open web allows for a diversity of sources and viewpoints, enabling users to explore and curate content according to their preferences and judgments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;03;25;26 &#8211; 00;03;36;03<br>Chat GPT4o<br>If AI starts curating content for us, there&#8217;s a risk that we might lose some of that autonomy and the ability to discover less mainstream but potentially valuable information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;03;36;05 &#8211; 00;03;48;02<br>Nicole<br>But I&#8217;m a little bit concerned about how, say, students would interact with the search functionality like this. I mean, in the context of education, what kind of implications does this have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;03;48;04 &#8211; 00;04;06;27<br>Chat GPT4o<br>If students rely too heavily on AI to search for information? They might not develop the critical research skills needed to evaluate and synthesize information from multiple sources. One implication is that educators will be need to place even greater emphasis on teaching information literacy skills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;04;06;29 &#8211; 00;04;30;05<br>Nicole<br>Right? And that actually makes me think of something which is this information overload and access to information at your fingertips that we enjoy now with mobile technology and access to, you know, 5G networks and Google, where any question you ever have can be answered almost immediately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;04;30;07 &#8211; 00;04;54;00<br>Chat GPT4o<br>That&#8217;s a profound point. The immediacy of information can indeed lead to a sort of cognitive overload, and reduce those moments of deep thinking and reflection with AI agents constantly providing answers at our fingertips, there&#8217;s a risk of becoming overly reliant on instant information, potentially interrupting our natural thought processes and diminishing our ability to engage in prolonged contemplation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;04;54;00 &#8211; 00;05;12;12<br>Nicole<br>What do you think? As far as the odds of the way in which society searches and seeks out information? Are we looking at a profound shift that will occur in the next five years? What do you think?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;05;12;15 &#8211; 00;05;26;29<br>Chat GPT4o<br>Yes. In the next five years, AI powered search engines will revolutionize how we find information. While this offers great convenience, it also raises important concerns about privacy bias and the need to maintain critical thinking skills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;05;27;01 &#8211; 00;05;33;23<br>Nicole<br>Do you think that the term I&#8217;ll Google it will go out of fashion?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;05;33;28 &#8211; 00;05;44;02<br>Chat GPT4o<br>It&#8217;s possible, as AI powered search engines like search GPT gained popularity. We might start hearing phrases like I&#8217;ll ChatGPT it or simply I&#8217;ll ask my AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;05;44;04 &#8211; 00;05;51;00<br>Nicole<br>I think I&#8217;ll ChatGPT. It has already started to become part of our common lexicon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;05;51;03 &#8211; 00;05;56;04<br>Chat GPT4o<br>Yes, it definitely has. It&#8217;s fascinating to watch how these shifts happen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;05;56;06 &#8211; 00;05;58;28<br>Nicole<br>All right. Thank you so much for your time today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;05;59;00 &#8211; 00;06;04;03<br>Chat GPT4o<br>You&#8217;re welcome. It was great chatting with you. Have a wonderful day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00;06;04;06 &#8211; 00;06;24;00<br>Nicole<br>All right. That wraps up today&#8217;s episode on the future of search with AI. Friend or foe yet to be determined, I suppose, but definitely a trend that is happening and future forecasting. I would put my money on. Thank you so much.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-114915\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">References<\/h2><div id=\"ac-114915\" class=\"c-accordion__content\">\n<p class=\"wp-block-paragraph\">The following sources were provided to ChatGPT 4o for this podcast conversation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duffy, C. CNN. Retrieved July 26, 2024, from https:\/\/www.cnn.com\/2024\/07\/25\/tech\/openai-artificial-intelligence-ai-search-engine\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herrman, J. (2024, April 21). Meta\u2019s AI Needs to Speak With You. <em>Intelligencer<\/em>. https:\/\/nymag.com\/intelligencer\/article\/metas-ai-needs-to-speak-with-you.html<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guglielmo, C. (2024, May 20). With AI, Google Wants to Do All \u201cthe Googling for You.\u201d Is That a Good Thing? <em>CNET<\/em>. https:\/\/www.cnet.com\/tech\/computing\/with-ai-google-wants-to-do-all-the-googling-for-you-is-that-a-good-thing\/\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gupta, A. (2024, June 21). <em>AI in Search Engines: The Future of Finding Information<\/em>. Binmile &#8211; Software Development Company. https:\/\/binmile.com\/blog\/role-of-ai-in-future-of-search-engines\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reid, L. (2024, May 15). Generative AI in Search: Let Google do the searching for you. <em>Google<\/em>. https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robison, K. (2024, July 25). OpenAI announces SearchGPT, its AI-powered search engine.\u00a0<em>The Verge<\/em>.\u00a0https:\/\/www.theverge.com\/2024\/7\/25\/24205701\/openai-searchgpt-ai-search-engine-google-perplexity-rival<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stephens-Davidowitz, S. (2017).\u00a0<em>Everybody Lies<\/em>. Bloomsbury Publishing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve created a podcast exploring what the future of &#8220;search&#8221; looks like. In this not too distant, armed with our mobile devices and access to<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blogs.ubc.ca\/etec523\/2024\/08\/01\/a3-moving-beyond-googling\/\">Read more<span class=\"screen-reader-text\">A3: Moving Beyond Googling<\/span><\/a><\/div>\n","protected":false},"author":95838,"featured_media":11494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,11],"tags":[103,107,313,443],"class_list":["post-11491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a3-mobile-forum","category-mobileculture","tag-ai","tag-google","tag-podcast","tag-search","entry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/posts\/11491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/users\/95838"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/comments?post=11491"}],"version-history":[{"count":9,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/posts\/11491\/revisions"}],"predecessor-version":[{"id":11502,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/posts\/11491\/revisions\/11502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/media\/11494"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/media?parent=11491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/categories?post=11491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/tags?post=11491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}