{"id":4155,"date":"2021-01-20T18:45:11","date_gmt":"2021-01-21T01:45:11","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec523\/?p=4155"},"modified":"2021-01-20T18:47:06","modified_gmt":"2021-01-21T01:47:06","slug":"data-driven-journey-mapping","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec523\/2021\/01\/20\/data-driven-journey-mapping\/","title":{"rendered":"Data-Driven Journey Mapping"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8220;If you\u2019ve been in the field of user experience design, usability testing, or marketing for any time at all, you\u2019ve almost certainly come across the use of personas to help members of a cross-functional design team communicate with one another about the impacts that design decisions will have on a particular user demographic.&#8221; (Howard, 2014, p.10)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/blogs.ubc.ca\/etec523\/files\/2021\/01\/90eb5f1d8d20ccf1fd77639b055702d0-1024x306.gif\" alt=\"\" class=\"wp-image-4156\" srcset=\"https:\/\/blogs.ubc.ca\/etec523\/files\/2021\/01\/90eb5f1d8d20ccf1fd77639b055702d0-1024x306.gif 1024w, https:\/\/blogs.ubc.ca\/etec523\/files\/2021\/01\/90eb5f1d8d20ccf1fd77639b055702d0-300x90.gif 300w, https:\/\/blogs.ubc.ca\/etec523\/files\/2021\/01\/90eb5f1d8d20ccf1fd77639b055702d0-768x230.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I come from a background of corporate learning, specifically product (software) training. The technology I want to focus on for my Week 2 Content Curation assignment is Journey Mapping tools. Some examples include <a href=\"https:\/\/www.ethno-insight.com\/?gclid=CjwKCAiAxp-ABhALEiwAXm6Iyb6JBlicZAHAZpR65NawF9eYMNHO_3WPCu-piaVjB8m_Un2KLBkpyBoCEZ8QAvD_BwE\">Ethnographic Insight<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/crazyegg.com\/\" target=\"_blank\">Crazy Egg<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.clicktale.com\/\" target=\"_blank\">Clicktale<\/a>&nbsp;and\/or&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mousestats.com\/\" target=\"_blank\">MouseStats<\/a>. These tools create &#8220;heat maps&#8221; and &#8220;session recordings&#8221; to record how customers interact with software; thereby, creating a user profile\/learning profile for them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Dilbert comic featured above (Scott Adams), shows an example of badly designed software. In an ideal world, no software is designed badly intentionally. Therefore, the data gathered from mapping out learner&#8217;s journeys can find errors or glitches in the product, or track trends and be able to design the content better and develop training to help. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for the classroom, in the age of technology, I imagine we will continue to introduce more and more tools for students to interact with, understanding and reviewing their journey through the tools will be helpful to create personalized learning for students. In the meantime, it is interesting to note that in many of the Software Terms of Conditions that we agree to without reading, there is a section regarding tracking us as we use the software and creates a user journey\/experience profile for us. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline\">Works Cited<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Howard, T. (2014). Journey mapping: A brief overview.<em>&nbsp;Communication Design Quarterly Review,&nbsp;2<\/em>(3), 10-13. doi:10.1145\/2644448.2644451<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The technology I want to focus on for my Week 2 Content Curation assignment is Journey Mapping tools. Some examples include Ethnographic Insight, Crazy Egg, Clicktale and\/or MouseStats. <\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blogs.ubc.ca\/etec523\/2021\/01\/20\/data-driven-journey-mapping\/\">Read more<span class=\"screen-reader-text\">Data-Driven Journey Mapping<\/span><\/a><\/div>\n","protected":false},"author":71874,"featured_media":4156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[9,10],"tags":[],"class_list":["post-4155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledgemill","category-mobiletechnologies","entry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/posts\/4155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/users\/71874"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/comments?post=4155"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/posts\/4155\/revisions"}],"predecessor-version":[{"id":4158,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/posts\/4155\/revisions\/4158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/media\/4156"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/media?parent=4155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/categories?post=4155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/etec523\/wp-json\/wp\/v2\/tags?post=4155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}