{"id":5633,"date":"2021-03-12T14:44:24","date_gmt":"2021-03-12T21:44:24","guid":{"rendered":"https:\/\/blogs.ubc.ca\/etec523\/?p=5633"},"modified":"2021-03-15T18:36:18","modified_gmt":"2021-03-16T01:36:18","slug":"influencer-impact","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/etec523\/2021\/03\/12\/influencer-impact\/","title":{"rendered":"Influencer Impact"},"content":{"rendered":"\n

How real is the internet? Based on what they see online, real people are being influenced on their everyday choices. Influencers are people -and their pets<\/a>– who tend to be passionate about a subject, and whose posts inspire a lifestyle or promote a product, often with a brand sponsorship.  <\/p>\n\n\n\n

This new form of word-of-mouth product placement is profitable – as is evidenced in its market growth<\/a>. The impact of the influencer on purchases and lifestyle activities varies from one platform to another, but the overall effect <\/a>is high!<\/p>\n\n\n\n

Influencers have blogged <\/a>about their social responsibilities and discussed <\/a>the influencer\u2019s impact on teens and tweens. In 2020, the COVID-19 pandemic sent the majority of the world into lockdown, and influencer posts swayed followers.\u00a0<\/p>\n\n\n\n

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A 2020 report<\/a> by Piper Sandler on American teens indicated a high use of social networking platforms with influencer presence. This report noted that teens are swayed more by influencers than celebrities, and that school-age children now consider being a YouTuber a career choice.<\/p>\n\n\n\n

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Questions<\/h5>\n\n\n\n