Link to my Powtoon can be found here.
For this week’s assignment I decided to something out of my comfort zone and create a video advertisement of the items I have in my bag from Task 1. I redesigned my assignment so that my purpose transformed from a “show-and-tell” task to a “selling” task. I used Powtoon to create an animated advertisement video and Descript to create the voice-over. It was my first time using both applications so this was evidently not the best looking video. Nevertheless, I had a lot of fun learning and playing around with the features and I hope to use more often in future assignments or projects!
Based on the ideas from The New London Group, they state that modes of meaning can be presented in various ways, such as audio, gestural, spatial, and multimodal (The New London Group, 1996). I chose to create an advertisement because their goal is to send a message to their audience using various literacies. The visual aspect provides individuals images and texts of what their product looks like, while the audio provides the language and together they form a learning relationship for their audience.
References:
The New London Group. (1996). A pedagogy of multiliteracies: Designing social futures. Harvard Educational Review 66(1), 60-92.