Innovation+ application = value When an innovation is created and is widely used by people, it brings value to people. Innovation must be long-range strategic. Application must be practical and highly demanded. Value must match people’s perspective and it must has market demand. Every great company has a long-term strategy; for example, 30 years ago, Microsoft’s long-term strategy was hoping everyone had a computer on his or her desk. This idea was considered impossible for everyone. However, with Microsoft’s long-term strategy and people’s hard-working, this innovation became reality. This innovation can satisfy people’s want and this process is called “paradigm shift”. Paradigm shift is a way of thinking that matches the trend. For example, Steven Jobs had already know the trend of the mp3 players in the future. Steven Jobs combined an-easy controlled display , a large music storage, and an interactive software, iTunes. Steven Jobs had predicted that the storage for music would be much cheaper and had predicted that the mp3 player could be made into a non-volatile storage-the mp3 player could be put into people’s pocket and would not be easily broken by shaking. when people pay a fee for downloading music from iTunes. Itunes is like a money machine for Apple company. Apple company became so successful due to this innovation. This is paradigm shift. Unfortunately, Sony ‘s Walkman was unsuccessful. The reason is Sony didn’t complete a paradigm shift.
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