The marketing states that to be successful, a company must provide greater customer value and satisfaction than its competitors. I have created a way that makes marketing more efficient, less expensive and actually really put companies into customers’ hearts. Everyone wants to be regarded by others. When you friends buy you a gift on your birthday, you will probably never going to forget about this in your rest of life. My marketing way is really simple; it is using various ways to collect email addresses and just the BIRTH DATE NOT YEARS from the population and send everyone an email on their birth date saying that a company has gotten their email addresses or information from their true friend-(put down their friend’s name and maybe phone numbers,as phone numbers are hard to get) and states that the company will give a birthday gift to them. The gift should be given by the name of their friend not by the company, but the gift is prepared by the company. The company can even phone them. By doing this, the receiver will never forget who has sent he a gift on his B-day and the customer-relationship value that the company wants to create. Also he will need to go to the store to pick up his gift from the company in his friend’s name. When he is in the store, he will buy stuffs from the store. When he leaves, the store can ask him to write down his friends’ contact information and this process will circulate until everyone is familiar with the store. The most important thing is let previous customers know that the gifts will be given in their names not the company. I will say email in my marketing way is easier as your friends may not know your street address. This type of marketing strategy saves a huge money from TV Ads, newspaper Ads and other marketing intermediaries. This is a customer-generated marketing that spread to individuals faster and more friendly. It creates an image to customers that the company cares about their customers and customers will never forget their experiences with the company in their rest of lives.
Nowadays, everyone has email addresses. The marketing strategy by using email addresses from customers is the quickest way and cheapest way to send to customers about ads whenever the company wants.
How do companies collect their customers’ contact information-email address , birth dates (not years as people sometimes do not want to tell their age) or other information? Here I list them all:
1) companies’ web pages states that if you browse certain pages of ads on their web, you can get a discount coupon to print out; before printing out you need to input in your email addresses, birth date….
2) on customers’ receipts says that if your go to this website and enter your information then you could win a prize or get a free discount coupon
3) buy from credit card companies; needs a large amount money but once it is done the company can have huge amount of customers
4) computer software automatic generated email addresses from each computers’ browser history
5) junk mails:some specialist can gather junk mails from people’s junk boxes
6) from customers’ friends who were its companies’ customers previously
7) some computer hackers buy and sell emails secretly
8) find people’s emails on facebook or google search
The company can also contact people through other Internet related media such as facebook
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