{"id":9,"date":"2010-10-02T09:15:08","date_gmt":"2010-10-02T17:15:08","guid":{"rendered":"https:\/\/blogs.ubc.ca\/ethical\/?p=9"},"modified":"2010-10-05T23:38:07","modified_gmt":"2010-10-06T07:38:07","slug":"9","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/ethical\/2010\/10\/02\/9\/","title":{"rendered":"Market Orientation"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">Market Orientation of product is methodology or philosophy about business, that focuses on identifying and meeting the need of the existing customers or the hidden of potential customers.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">producers need to be considering about the market positioning:<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">1. The target consumers of your products.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">2. The competitor&#8217;s products.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">3. How the product\u2019s market prospect.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">4. How the products can be quickly expanded reproduction.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">5. The production technology of product is not easy to imitate by the competitors.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">6. Whether your products have better brand awareness and image.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">The producers compared their products with other competitor\u2019s products at:<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">1. What is the competition advantage of your products.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">2. Your advantage of your products is better than the competitor.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">3. Whether your products can meet the needs of the consumers.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">4. Your products are more attractive to consumers.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">On the other hand, an over-emphasis on focuses on existing products and market needs can also have significant drawbacks. The major drawback is that you may lose focuses on innovation and lose focus on longer-term strategic planning. The successful market orientation is to balance the focuses on identifying and meeting the need of customer with a long-term strategic perspective.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-size: small;\"><span style=\"font-family: ArialMT, sans-serif;\">http:\/\/www.easy-marketing-strategies.com\/market-orientation.html<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market Orientation of product is methodology or philosophy about business, that focuses on identifying and meeting the need of the existing customers or the hidden of potential customers. producers need to be considering about the market positioning: 1. The target consumers of your products. 2. The competitor&#8217;s products. 3. How the product\u2019s market prospect. 4. [&hellip;]<\/p>\n","protected":false},"author":3705,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ethical\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ethical\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ethical\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ethical\/wp-json\/wp\/v2\/users\/3705"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ethical\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/ethical\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":13,"href":"https:\/\/blogs.ubc.ca\/ethical\/wp-json\/wp\/v2\/posts\/9\/revisions\/13"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ethical\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ethical\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ethical\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}