Free coffee or a chance to win one of 40 Toyota SUVs? McDonalds Canada makes its move to counter the Canadian favourite post winter dreams that has started this Monday, the legendary “Roll Up the Rim to Win”, with two straight weeks of free coffee giveaway with no purchase necessary. McDonald’s manager of communications Stephanie Sorensen said that they have timed the giveaway promotion to continue the excitement of the Olympics, and has nothing to do with Tim Horton’s Roll Up the Rim to Win campaign. It seems like again, McDonalds is staying on the toe of its competitors, demonstrated before in the Burger King in Russia case without admitting it. The fast food kind is again strategically looking to tap deeper into Tim’s 76 per cent of the Canadian coffee and baked goods market, and 22 per cent of the $14 billion fast food market in Canada. This year, Tim Hortons is giving away 40 Toyota RAV4s, 100 cash prizes of $10,000, 1,000 Toshiba netbooks, 25,000 Tim Cards and more than 31 million free food prizes. The odds seem good but a free coffee is a guarantee win!
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