The Strategy

Chatr, Kodoo, Solo Mobile…At first my reaction was, “wow when did all these new telecommunication companies popped out? I thought the market share was already dominated by Rogers, Telus, and Bell.” I did some research and it turns out that Chatr, Solo Moblie, and Kodoo are actually owned by Rogers, Telus, and Bell respectively. Market development is at play here as the main goal for these telecommunication giants is to fulfill the rising demand for budget/ prepaid phone plans, but i think this is just what they want people to think. The actual main reason for these new branches is to go after customers targeted by actual new entrant carriers such as “Wind mobile” and “Mobilicity.”