Oprah has always been a powerful figure who can make a product’s demand skyrocket with a simple mention on her show. She recommend books on “Oprah’s booklist” and also “Oprah’s favorite things” airs every holiday season which is hugely popular as we watch Oprah give away free extravagant items to her audiences. One might think companies would do anything to be featured in Oprah and get a boost, but for small businesses with limited capacity, being featured might not be too ideal. “When Oprah came along, it exploded our business,” said Pure Color Jeans CEO Kerry Jolna according to the CNN article, “Oprah’s Favorite Things: A blessing and a curse.” This year Oprah’s ultimat
e favorite thing is the Apple iPad, which will have no problem keeping up with the new found demand in Oprah viewers, it will not suffer like little “Garrett Popcorn Shops” which turned from making popcorn eight hours a day to 24 hours a day the month after being featured .
http://money.cnn.com/2006/07/26/smbusiness/oprah.favorites/index.htm?postversion=2006112013