Spot the difference

Something interesting caught my eye during a recent visit to my local Shopper’s Drug Mart. I noticed that a lot of the “Life Brand” (Shopper’s own generic brand) products look extremely similar packaging wise to well know brands of each specific products. As if having identical packaging is not enough, I noticed Shoppers usually place the Life Brand products on the shelf directly above the actual product that got imitated. I am sure this sneaky strategy of product placement in the store has fooled a number of customers, who mistakenly buys the Life Brand product instead of the brand he/she intended to buy.