From the 24H newspaper, it talked about how the “online landscape changes dramatically and quickly.” The article also states:
Old-school ways of marketing and structured guidelines don’t apply in the social media sphere. This is definitely a challenge in the corporate world, where senior marketing folks’ knowledge of social media typically doesn’t extend further than reading articles about it and seeing their kids use it.
The senior managers are uncomfortable with the lack of structure and planning with the use of social media. Blogs for example, don’t usually have a formal beginning and ending, and in twitter, only 140 words are allowed. The writing style is much more casual on social media and the baby boomers mostly just do not get it. This is when we, as the new generation business leaders have to step in and take control of the social media we grew up with. It is our job to help old “marketing execs who have authority to make decisions on social media strategy, resourcing, and direction” but still don’t quite get the online culture. We help them first, and then hopefully replace them later.
Read more on http://vancouver.24hrs.ca/Business/2010/04/06/13490106.html
