Jan. 21, 2010 Burger King’s grand opening of its first restaurant in Russia marks a great milestone for the mega American fast food chain. The new restaurant will be located in the recently opened Metropolis shopping center of Moscow, additional Burger King Restaurants are expected to open in the market throughout 2010 and beyond. This move finally provides some competition for another pretty big fast food chain who has dominated Russia’s fast food scene for more than 20 years, McDonalds. As an unofficial response to Burger King’s recent expansion, McDonalds announced on Feb. 01, 2010, expansion plans to open 45 new restaurants this year as a “20 Years Celebration”. This move is obviously no coincidence for McDonalds as they are fully aware of and closely watching their biggest global competitor‘s every move. McDonalds has an unparallel edge in regards of economies of scales in Russia. McDonalds has established 235 restaurants in Russia already since 1990, and adding on top of that the 45 new stores that is opening this year. Burger King seems to be too late to the party with mere numbers of restaurants and experience that just cannot stack up against the veteran-like McDonald’s franchise.
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