Marketing Through Eugene's Eyes

Well continuing on with the theme of travel…I recently purchased airline tickets to San Francisco. I was thinking about the factors that influenced my purchase decision, and the decision process I went through before and during my purchase. A few days ago, I had a sudden unsatisfied need to travel to San Francisco for Thanksgiving. […]

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I am an exchange student from Sydney, Australia and so I was thinking of writing a marketing blog relating to a uniquely Australian thing. What came across my mind was the 2009 Qantas Airways “I Still Call Australia Home” advertisement campaign. Now in its fourth instalment, all Australians immediately recognise and associate the tune of […]

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