Posted in Uncategorized on Oct 25th, 2010 Comments Off on Don’t Fall through the Gap, GAP!
I was reading Simon McEvoy’s marketing blog relating to Gap’s recent embarrassing blunder when Gap’s attempted re-branding of its logo was met with strong criticism and disapproval from Gap’s customers . For those of you who don’t know what I’m talking about…earlier this month, Gap changed its logo on its website from the identifiable white letters in […]
Posted in Uncategorized on Oct 21st, 2010 Comments Off on Who Satisfied all my Needs? VIA Rail Did!
I’m not going to lie…but I’ve been eager to write several blogs in the last week on a few interesting marketing topics but I haven’t because of several reasons: (i) I’ve been really sick with the flu; and (ii) even with the flu, I’ve been studying for 2 mid-terms, but since completing the marketing mid-term just less than a […]
Posted in Uncategorized on Oct 14th, 2010 Comments Off on San Francisco!! Postpurchase Behaviour
Having come back from San Francisco and flown with Alaska Airlines, I can now blog on my postpurchase experience of the airline’s service. I was thoroughly impressed by Alaska Airlines – they really did satisfy my needs and wants. Check-in was very efficient. They have streamlined the process by installing self-serve electronic check-in booths, thus […]
Posted in Uncategorized on Oct 4th, 2010 Comments Off on Need Help Choosing a Drink? Why not let a Vending Machine Decide for You…or Why not Make the Purchases with Your Fingers?
Japan’s love for technology has taken several leaps forward – this time, in the world of vending machines. I just wanted to share with you an interesting marketing blog on Japan’s vending machines. Vending machines that help a customer choose a drink are becoming increasingly popular in the technology-obsessed nation of Japan. Equipped with […]