Marketing Through Eugene's Eyes

This isn’t going to be a marketing post per se; I just really need to vent my spleen and I need to do it through a blogpost filled with rage, but I’ll try and link in some marketing principles.

So last night, I was at the Pit Pub and I was having a very enjoyable time, until I discovered that my blazer was taken. My blazer which was at the back of my chair had disappeared – I only left it on my chair for about 10 minutes when I went to buy some drinks at the bar. I was really angry and I’m still very, very angry. I just went to the Pit to see whether that person who took it returned it back, but it was not there. 

The main reason why my blood is boiling so ferociously is because no matter what I do, nothing can replace that jacket. It was a $400 Calvin Klein jacket that I purchased in Tokyo; only 300 of those jackets were manufactured. I really valued its rarity, brand, quality and design. No other jacket, even if it was a $500, $700 or even a $1000 jacket, can lament my fury.

I am hoping that it was a bona fide mistake on the part of the current possessor of my jacket and that he/she will return it back as soon as possible. If he does not, then – according to Australian (common) law – he/she has committed a criminal offence of larceny because he/she has satisfied the mens rea (mental element) for the offence – the mens rea being: (i) an intention to permanently deprive me of my jacket; (ii) taking my jacket without any claim of right; and (iii) taking it fraudulently/dishonestly.

If this is really the case, then I find it disappointing and abhorrent that someone can even form the intention of gaining possession of another’s property. And as a current law student who wishes to become a prosecutor in the future, I would have no hesitation in enforcing the law against this possible offender by bringing him/her to the court for prosecution (if I was a prosecutor).

Anyway, I’ll give this person the benefit of a doubt by believing that he/she mistakened my jacket as his/hers and that my jacket would be returned to the Pit Pub by the end of this week.