Posted in Uncategorized on Oct 14th, 2010 Comments Off on San Francisco!! Postpurchase Behaviour
Having come back from San Francisco and flown with Alaska Airlines, I can now blog on my postpurchase experience of the airline’s service. I was thoroughly impressed by Alaska Airlines – they really did satisfy my needs and wants. Check-in was very efficient. They have streamlined the process by installing self-serve electronic check-in booths, thus […]
Posted in Uncategorized on Oct 4th, 2010 Comments Off on Need Help Choosing a Drink? Why not let a Vending Machine Decide for You…or Why not Make the Purchases with Your Fingers?
Japan’s love for technology has taken several leaps forward – this time, in the world of vending machines. I just wanted to share with you an interesting marketing blog on Japan’s vending machines. Vending machines that help a customer choose a drink are becoming increasingly popular in the technology-obsessed nation of Japan. Equipped with […]
Posted in Uncategorized on Sep 27th, 2010 Comments Off on My Complicated Purchase Decision Process…Just for Air Tickets to San Francisco
Well continuing on with the theme of travel…I recently purchased airline tickets to San Francisco. I was thinking about the factors that influenced my purchase decision, and the decision process I went through before and during my purchase. A few days ago, I had a sudden unsatisfied need to travel to San Francisco for Thanksgiving. […]
Posted in Uncategorized on Sep 20th, 2010 Comments Off on Homesick – “I Still Call Australia Home”
I am an exchange student from Sydney, Australia and so I was thinking of writing a marketing blog relating to a uniquely Australian thing. What came across my mind was the 2009 Qantas Airways “I Still Call Australia Home” advertisement campaign. Now in its fourth instalment, all Australians immediately recognise and associate the tune of […]