Response to “What Starbucks’ Delivery Service Has To Do With Storytelling, Customer Experience and Social Media”
In light of Starbucks’ announcement to launch a delivery service to account for their recent decline in sales, Matthew’s blog post on RGB Social provides an insightful response, as he believes that by initiating the new delivery service, Starbucks will add to the customer experience, and develop client relationships by providing a change to their brand experience, which […]