This is a response to https://blogs.ubc.ca/kimberlyw/2013/10/20/nike-technology-and-their-ability-to-remain-awesome/

Nike as we all known is a company that design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. Nike introduced a new version of the FuelBand, claimed that making more friends on its social network will probably make you live longer, called itself the Twitter of fitness. I agree it is a strong move on Nike’s part to integrate it’s products with Apple’s appstore, however the android platform still remains dominant in the smartphone market and in order for Nike to truly establish its presence it needs to expand its horizons onto the android and windows OS.