I have to disagree with Cymbie Kwok’s blog post regarding Zara’s effective Supply Chain Management and benefits for its consumers. Today, it is undeniable that fashion is a huge part of our lives. We observe new fashion trends everyday whether it’s around us at UBC, in a GQ magazine, online, or a celebrity wearing it. This influence around us is so powerful to the point that consumers are willing to pay excessive amounts just to fit in with society. Consumers however are being blinded by the fashion industry as clothing is costing people a lot more than just the amount seen on price tags.

Source: http://survincity.com/2013/05/well-known-clothing-brands-accused-of/

The sad reality is that most of the branded clothing we buy contains hazardous toxic chemicals. When we wash our clothing the toxic is sent to waterways, rivers and oceans, thus affecting wildlife and clean drinking water around the world. Thousands of factories in Indonesia and around the world could be blamed, as well as the average ignorant consumer. Purchasing clothing from companies with unethical production and poor supply chains only makes things worse. Detox, a global campaign, raises awareness through their message that ‘beautiful fashion should never cost the world’. Consumers that are a part of this campaign are now putting pressure on companies such as Zara, Levi’s and Victoria’s Secret to produce toxic-free fashion. If sustainable changes fail to be made, consumers can easily resort to boycotting and shifting to an environmental-friendly alternative. Having strong ethics and morals are paramount for a company to survive in any type of industry.

The video below will definitely make you rethink your next clothing purchases: