Going back to Tuesday’s Class 20 about Entrepreneurship, a common way to come up with a startup idea is to “look at what’s bugging you”—David Cohen. For Aanikh Kier, a grade nine entrepreneur from St. George’s Secondary in Vancouver, a problem he had was with his classmates’ phones ringing off in class. He solved this problem by creating UndrTheRadr Ringtones, which “is an app that delivers high-pitched smartphone ringtones that only children and teens can hear.” He pitched this app on Dragon’s Den Student Special where he succeeded on getting $25,000 for 20% of the downloads from an investor.

Source: http://www.cbc.ca/dragonsden/pitches/undrtheradr-ringtones

Personally, I hate having to set my phone on silent or vibrate. There are times I need updates to wake me up on the bus, and the vibration from my phone is unable to do that sometimes. I also have a fear of disturbing others in public places so I avoid setting my phone on a loud ringtone. UndrTheRadr poses as a key solution to these problems for me.

What also blew me away about UndrTheRadr is that 20 cents is donated to Free the Children for every app downloaded. Aanikh was inspired to support Free the Children after noticing the daily struggles of kids in Cambodia. On Aanikh Kler’s blog, he mentions, “how children work for survival” and how “these children did not have the opportunity for education” like he had in Canada. By creating shared value, he is making a huge difference in our world.