I’m not going to lie, I’m a diehard fan of Jessica Alba. She is not only a beautiful film actress and model, but she also happens to be the co-founder of The Honest Company—a triple bottom line company that sells environmentally friendly, non-toxic and affordable products for babies and families. As a mother of two girls, the safety of children is something she greatly values. The products that are sold include diapers and skin care lotions that are “made from natural, organic, sustainably harvest, pure raw materials. Disposable diapers, for example, use plant-based materials as opposed to petrochemicals.”

I think it’s amazing what Jessica is doing for many new mothers. I stand by her values and her code of conduct for her suppliers (an example of having to comply with human rights, environmental and documentation standards).

The Honest Company passes for helping people and the planet, as well as generating profit while doing so.

Source: http://www.elephantjournal.com/wp-content/uploads/2008/11/triple-bottom-line1.jpg

The article above also states that a portion of sales is donated to non-profit companies that support children and families in need, such as Baby2Baby. Due to the affordable pricing, many families can experience love and care from Jessica.