http://business.financialpost.com/2013/11/09/boxing-day-like-pandemonium-at-futureshop-and-bestbuy-locations-after-free-game-deal/?__lsa=5938-073c

Last weekend from Saturday, November 9 to Monday, November 11, was an early version of Boxing Day for gamers. Many thousands of Canadians lined up (me included) outside of Best Buy and Future Shop hours before opening to get their hands on a copy of Call of Duty: Ghosts, Assassin’s Creed IV: Black Flag, or Battlefield 4. The promotion entitled that customers could only get free copies of these newest games if they traded in current generation console games. To me, this deal was a dream come true as I was able to get rid of a few PlayStation 3 games that I bought many centuries ago, and replaced them with new games that would regularly cost $60-$70 dollars for each.

Source: http://business.financialpost.com/2013/11/09/boxing-day-like-pandemonium-at-futureshop-and-bestbuy-locations-after-free-game-deal/?__lsa=5938-073c

This promotion benefited Best Buy and Future Shop as well since it played a huge role for inventory and marketing. Due to the new releases of the PlayStation 4 and Xbox One, demands for the older generation games are severely declining. Instead of losing all of these possible sales, these companies were guaranteed to get a used game they can now re-sell in their trading department for $10-$40. These two companies aren’t regularly known for trading used games, due to the fact that there’s other companies like EB Games, Walmart, and Toys R Us, that have been providing this service for a longer period of time; however, this trading promotion was able to provide advertisement and exposure. Customers that are planning to buy used games will now have Best Buy and Future Shop in the back of their minds, which I believe is a success.