Recently I have noticed the advertisements that are on the side link of google being more and more tailored to my lifestyle. The level at which google does its market research is close to creepy. I noticed that all the advertisements can be traced back to recent key words that I use in emails and searches. The fact that a company like google has the capability to advertise based on what I frequent the most is quite amazing.
This got me wondering, how does google do its research on customers I found an interesting article that basically sums up how they do it. So in simple terms they have a huge set of algorithms that monitor what I search every time I’m on google and it searches the entire web for any advertisements that are remotely related to what I have searched. I never knew that market research involved so much math.