An interesting commercial that I saw that was aired during the superbowl was the Miller High Life’s one second commercial. I wonder if it was actually effective because they are gambling on the fact that people are paying enough attention to the television to actually catch the commercial. It almost has the effect of subliminal advertising because it simply flashes a man that screams out “High Life”. For the people that did catch the ad it may have been effective because it is different and unlike any other superbowl ad that was played. A reason that I think Miller decided to go through with this commercial was because they know that superbowl ads are watched by the viewers because it is something they expect to be good and part of the superbowl experience.
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